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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
Read more at: Webinar - Customer Loyalty Predictive Model
Webinar - Customer Loyalty Predictive Model

Webinar - Customer Loyalty Predictive Model

10 January 2017

9 January 2017 - The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model - Mohamed Zaki


Read more at: Customer Loyalty Predictive Model Paper
Customer Loyalty Predictive Model Paper

Customer Loyalty Predictive Model Paper

1 November 2016

The October 2016 paper by Mohamed Zakie, Dalia Kandeil, Andy Neely and Janet McColl-Kennedy, on 'The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model'.


Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, GEA, IBM, Pearson, Zoetis, CEMEX, HCLTech and Bouygues