Cambridge Service Week 2017 - Industry Conference

The Cambridge Service Alliance is pleased to invite you to this year's 8th Industry Day Conference, held during Cambridge Service Week.  The event is on 10 October 2017 at the Moller Centre, Cambridge, UK. This year we will be focusing on how new technologies are transforming the world of services. Please join us to listen to our keynote speakers and participate in interactive sessions on this important theme. The Programme is now available, and we are delighted to announce that our Keynote Speakers, from Emirates Airline, Alibaba, IBM and Thales will be joining us to discuss:                 

1. How their companies are experimenting with digital technologies. We will learn from real examples and recent success stories.
2. How this strategy will enhance their competitive positioning which does not solely depend on the technologies they adopt, but more importantly builds on the strategy they deploy.
3. How their companies dealt with digital transformation challenges and obstacles (e.g. leadership, culture, institutional, etc.) that might stand in the way of a successful digital transformation.
4. How their firms designed the right experience for their customers.

Keynote Speakers at Service Week - Industry Day Conference

Christoph Mueller EVP, Chief Digital & Innovation Officer
The Emirates Group

‘The Digital Transformation of the Emirates Group’
Christoph Mueller will speak about the vision of Emirates Airline, which aims to re-invent its processes using digital technology to enable a delightful travel experience. They are examining new technologies such as Artificial Intelligence and Real-time Analytics and ideas to identify the opportunities they represent for both incremental improvement and disruptive change in their business model. 

Dr Ye Meng Senior Expert,
Alibaba

‘The Dynamics of Digital Transformation Enabled by Alibaba and its Ecosystem Partners’
Dr Ye Meng will speak on China’s dynamics of digital transformation enabled by Alibaba and its ecosystem partners. He will also give an analytical framework and examples of digital transformation from the perspectives of new information infrastructure, new factors of production and new division of labour. 

Sean Perry-Evans, UK Services Development Director
Thales

‘Digital Transformation Strategy within Thales’
Sean Perry-Evans will speak about the Thales’ digital transformation vision, which they believe will transform the markets they serve (aerospace, transport, defence and security) and improve the digital future for their customers, by solving the challenges they face. Sean will speak about the newly established digital factory in a company guided by product policy, and will illustrate with cases from the business portfolio.

IBM

‘Emerging Challenges and Digital Technologies’
IBM will speak about the emerging challenges of digital transformation for organizations and how IBM customers take advantage of the new emerging digital technologies such the Internet of Things and cognitive platforms, with artificial intelligence and cognitive learning. 

Dr Mohamed Zaki, Deputy Director
Cambridge Service Alliance

‘Customer Experience Analytics’
Dr Mohamed Zaki will speak about his recent research on how machine learning can be applied to customer experience analytics. This enables organisations to design and manage unique experiences for its customers and analyse feedback in a timely manner. The toolkit introduced allows utilization of existing qualitative and quantitative data and can result into specific actions being taken to increase customer satisfaction and reduce friction in doing business.

To find out more about the speakers and the conference please visit: http://bit.ly/serviceweek2017