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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
Supplying Innovation - Unlocking Behaviours in the Supply Chain

March Paper on 'Supplying Innovation - Unlocking Innovative Behaviours in the Supply Chain', by Jingchen Hou, Keith Wishart, Jonathan Baker-Brian, Claire Vine

Engaging multiple suppliers to form an alliance to deliver outcome-based agreements is a novel approach to encourage suppliers to innovate and to provide exceptional customer outcomes. This white paper identifies fundamental themes and success factors to be considered in this approach. It aims to provide guidance for companies and industries who are considering to form alliances to deliver outcome-based agreements, to be rewarded on outcomes and incentivised on a risk-and-reward-sharing basis in a collaborative environment, ideally with multiple, co-operating partner companies. [paper]

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

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Latest news

Bouygues Construction joins the Cambridge Service Alliance

27 May 2021

We are delighted to announce that Bouygues Construction has joined the Cambridge Service Alliance, Institute for Manufacturing (IfM), University of Cambridge as a new industry member alongside our existing partners HCL Technologies , Caterpillar Inc. , Perkins Engines Company Limited and CEMEX . Press release

'Using AI to Track How Customers Feel — In Real Time' published in the Harvard Business Review

13 May 2021

The paper 'Using AI to Track How Customers Feel — In Real Time' by Mohamed Zaki, Janet R. McColl-Kennedy and Andy Neely has been published in Harvard Business Review.

Industry Day 2020 | What we learnt

6 December 2020

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.