skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Podcast Interview with Deputy Director Dr Mohamed Zaki

last modified Jul 20, 2017 01:17 PM
In a new podcast from the Cambridge Service Alliance, Dr Mohamed Zaki, talks about his new role as Deputy Director, of the Cambridge Service Alliance, University of Cambridge.

Dr Zaki, explains how the Alliance has grown and by building upon its collaborations with industry it has produced some of the most trusted management tools and frameworks in manufacturing today to help firms shift from product based services to offering complete solutions to their customers. Dr Zaki says:

“The CSA began in 2010 when two big firms IBM and BAE systems wanted to collaborate with Cambridge University to build a consortium to explore how firms could shift to services and a solution offering. By doing research with us we have come up with a lot of tools and frameworks to help make them make that shift. We now have other industry partners like Caterpillar and we are able to go into these companies and see how they are working and how their services can be improved.  
“Customers are looking at the whole solution and they are rethinking their business models from being production orientated to solutions orientated.”

[also available of the University Media Service]

Dr Zaki goes on to talk about the future of manufacturing in a digital age. He explains:

“The digital era has opened up a lot of opportunities for big firms like Google and Facebook who have managed to offer a good service to companies but in return they capitalise on the data. One of the things we know is that data is a key resource to drive a lot of opportunities specifically in the business model. Firms that collect data will have the right insight to advise their customers and also to come up with new opportunities.
“We are looking at data as a key business resource and how you can use it to drive business opportunities and revenue for your firms.  We now have the IOT and Industry 4.0 and if you think about the data that comes from customers and mobile applications and platforms if you have a way to put all this together into one platform that gives you huge power. That is where firms are investing at the moment, people are looking at new revenue streams and business opportunities.“

Dr Zaki, ends by giving his elevator pitch to enlist other companies to join the CSA:

“The CSA is a unique consortium and we are a global brand. We are thinking about some of the biggest challenges in the shift to services, especially in the digital era. Here at the CSA we have global-minded research that helps in this transition. All our collaborators love our research and we are happily trying to work with them to build tools and frameworks in order to help them to address their challenges in the service world.” 

 

RSS Feed Latest news

New Paper - Digital transformation: harnessing digital technologies for the next generation of services

Jun 21, 2019

Check out our recent commentary paper published at the Journal of Services Marketing

The future of digital services and platforms

May 23, 2019

Cambridge Service Alliance Community of Interest Meeting - April 2019

New Paper: Servitization: A contemporary thematic review of four major research streams

May 21, 2019

This study identifies the key themes and research priorities in servitization literature over thirteen years from 2005 and 2017, based on four major research streams (general management, marketing, operations, and service management).

New paper - Redistributed Manufacturing and the Impact of Big Data: A Consumer Goods Perspective

May 21, 2019

This paper builds a conceptual framework to explore whether big data combined with new manufacturing technologies can facilitate redistributed manufacturing (RDM).

HCL joins the Cambridge Service Alliance

Apr 23, 2019

HCL joined the Cambridge Service Alliance as a strategic digital services partner.

View all news