skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Co-creation in Practice: Objectives and Outcomes

last modified Jun 22, 2018 07:39 AM
Katharina Greve attended the 25th Innovation and Product Development Management Conference (IPDMC) at the Faculty of Engineering, University of Porto, Portugal.

Katharina Greve attended the 25th Innovation and Product Development Management Conference (IPDMC) at the Faculty of Engineering, University of Porto, Portugal. The conference paper ‘Co-creation in Practice: Objectives and Outcomes’, which Katharina presented at the conference, is co-authored by Dr Veronica Martinez and Prof Andy Neely.

The study identifies different types of co-creation project objectives that companies pursue at JOSEPHS® - a physical living laboratory. Located in the city centre of Nuremberg in Germany, JOSEPHS® is open to the public and enables the active involvement of users in the development, introduction and commercialisation of new services and products. The rotating themes in the living lab allow for a variety of innovation projects to be carried out. The study also reports the realised co-creation outcomes of these projects, comparing them with initial objectives. Seven categories of project objectives and eight categories of outcomes are identified. The study reveals that the vast majority of companies not only meet their initial expectations, but more than half of them also achieve unexpected, additional project outcomes. The findings of the study are of particular relevance to living lab facilitators and companies. For facilitators, it is important to understand the objectives behind a company’s co-creation project to be able to tailor the facilitation service to its needs. Furthermore, evaluating the project success by examining the congruence or discrepancy between planned objectives and outcomes helps to assess the success of the living lab and improve current living lab operations. Finally, comparing project objectives to realised outcomes allows companies to learn from their experience and adjust their actions and expectations in future co-creation projects.

Katharina’s presentation at the 25th IPDMC offered insights into two areas of ‘The 5Ps for co-creation facilitation in living labs’ framework which presents the conditions to allow for systematic and tailored facilitation services. 

 

RSS Feed Latest news

Land of Innovation Forum

Sep 23, 2018

Veronica delivered a presentation and a workshop at the 'Land of Innovation Forum' in Canacintra, Mexico.

Blockchain Results Delivered at Rolls Royce

Sep 20, 2018

Research project 'the impact of digital twins on the product development process' led by Veronica Martinez

Interview with Sander Kuik, Canon – for CSA Industry Day 2018

Sep 11, 2018

In a conversation with Sander Kuik from Canon we asked him about his planned presentation at the CSA Industry Conference on 3 October 2018, his thoughts on the theme of the conference, and his vision of the future.

Webinar 10 September 2018 - Enabling Digital Transformation: An Analysis Framework - by Thayla Zomer, Veronica Martinez and Andy Neely

Sep 10, 2018

In this webinar, Thayla Zomer presented the Alliance May paper on Digital Transformation.

September Newsletter for the CSA

Sep 03, 2018

September 2018 Newsletter from the Cambridge Service Alliance

View all news

Upcoming events

Industry Day - 3 October 2018

Oct 03, 2018

Moller Centre, Cambridge

Shift to Services Executive Education Programme

Nov 07, 2018

IfM, Cambridge, UK

Ecosystems Strategy One Day Course

Nov 15, 2018

IfM, Cambridge

Upcoming events