Katharina Greve presented a study “Bridging the Co-creation Gap between Co-creators, Companies and Living lab” (Authors: Katharina Greve, Veronica Martinez, Andy Neely) at the 24th EurOMA conference in Edinburgh, Scotland.
A new research grant has been awarded by the Marketing Science Institute (MSI) for their project titled “DeepKeep: Customer Attrition Prevention with Artificial Intelligence”.
Podcast Interview with Deputy Director Dr Mohamed Zaki
20 July 2017
In a new podcast from the Cambridge Service Alliance, Dr Mohamed Zaki, talks about his new role as Deputy Director, of the Cambridge Service Alliance, University of Cambridge.
In a new podcast from the Cambridge Service Alliance, Dr Mohamed Zaki, talks about his new paper 'The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model'.
MSI Award for Customer Attrition Prevention with Artificial Intelligence project
5 July 2017
A new award from the Marketing Science Institute for a project on customer attrition prevention with artificial intelligence, by Dr Mohamed Zaki and Dr. Benjamin Lucas
