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Read more at: Customer Experience Analytics - Data Insights Cambridge Event
Customer Experience Analytics - Data Insights Cambridge Event

Customer Experience Analytics - Data Insights Cambridge Event

22 February 2017

Mohamed Zaki was invited as a guest speaker at Data Insights Cambridge event held in December 2016

Read more at: Service Consumer's Exeperience Analytics

Service Consumer's Exeperience Analytics

Creating a strong customer experience is a strategic priority for organizations. Companies are leveraging new technologies such as mobile applications, social media platforms, virtual reality, drones and the Internet of Things to provide smart services and enable a seamless customer experience. The...

Read more at: Guest Article - Data-Driven Text Mining for CX Analytics in Services
Guest Article - Data-Driven Text Mining for CX Analytics in Services

Guest Article - Data-Driven Text Mining for CX Analytics in Services

30 November 2016

Mohamed Zaki and Benjamin Lucas have written a guest article for the ServSig Group on 'Data-Driven Text Mining for CX Analytics in Services'

Read more at: Customer Experience Analytics - Marketing Science Institute Award
Customer Experience Analytics - Marketing Science Institute Award

Customer Experience Analytics - Marketing Science Institute Award

16 August 2016

Award made to Mohamed Zaki and Ben Lucas from the Marketing Science Institute for customer experience analytics.

Read more at: Customer Experience Management and Big Data Workshop
Customer Experience Management and Big Data Workshop

Customer Experience Management and Big Data Workshop

22 February 2016

1st Academic-Practitioner Research with Impact Workshop 'Customer Experience Management (CEM) and Big Data'

Read more at: Customer Experience Management Using Data Analytics

Customer Experience Management Using Data Analytics

This study addresses the research question 'How can qualitative and quantitative measures be combined to measure the customer experience'.

Read more at: Small Details that Make Big Differences
Small Details that Make Big Differences

Small Details that Make Big Differences

26 March 2015

June 2014 Paper on 'Small Details that Make Big Differences: a radical approach to consumption experience as a firm’s differentiating strategy' by Ruth Bolton, Anders Gustafsson, Janet McColl-Kennedy, Nancy Sirianni, David Tse

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, GEA, IBM, Pearson, Zoetis, CEMEX, HCLTech and Bouygues


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