skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Customer Experience Management and Big Data Workshop

last modified Feb 22, 2016 01:41 PM
1st Academic-Practitioner Research with Impact Workshop 'Customer Experience Management (CEM) and Big Data'
Customer Experience Management and Big Data Workshop

Manchester Workshop

Mohamed Zaki was selected to join the Service and Customer experience measurement research teams of the the 1st Academic-Practitioner Research with Impact Workshop: 'Customer Experience Management (CEM) and Big Data' on Monday 18th-Tuesday 19th January, 2016, which was organised by The Customer Management Leadership Group (CMLG) at Alliance Manchester Business School (Alliance MBS), University of Manchester, UK, in conjunction with Alliance MBS Big Data Forum and the Centre for Service Management (CSM) at Loughborough University’s School of Business and Economics.

The 2-day invitational workshop was to help academics work with companies (Co-op, Great Western, Mitie, Prudential and Siemens) and academics across disciplines to tackle topics identified by 5 past or present CMLG member companies working in services and facilities outsourcing, transport, retail, banking and manufacturing sectors.

The outcome of this 2-days workshop is a paper entitled 'Integrating Customer Experience and Customer Commitment: A Framework for Identifying Appropriate Metrics and Processes' will be submitted to International journal of Service Marketing

For more information on this event please visit the event webpage.

RSS Feed Latest news

EPSRC Grant: OMMS - Wireless Micro-Factor that will treat people with Cancer

Nov 14, 2017

OMMS: the wireless micro-factory that will treat people with cancer Building Service Business Model Innovation

November Webinar - A System Perspective on Business Model Evolution

Nov 13, 2017

Webinar by Chander Velu on 'A Systems Perspective on Business Model Evolution: The Case of an Agricultural Information Service Provider in India'

Video - What is the Shift to Services Executive Course all about?

Oct 29, 2017

In this video Florian Urmetzer explains the benefits of attending the Alliance's two-day executive programme - Shift to Services

October Paper - Big Data Analytics Architecture for Businesses

Oct 26, 2017

The October Monthly Paper from the Cambridge Service Alliance, on 'Big Data Analytics Architecture for Businesses, by Mert Onuralp Gökalp, Kerem Kayabay, Mohamed Zaki, Altan Koçyiğit, P. Erhan Eren, and Andy Neely

Article on Service Week 2017 in London Evening Standard

Oct 26, 2017

Anthony Hilton, of the London Evening Standard, attended our Service Week 2017 Industry Day event, and wrote about one of the keynote speakers, from Alibaba, in a recent article.

View all news

Upcoming events

Ecosystems Strategy One Day Course

Feb 27, 2018

IfM, Cambridge

Shift to Services Executive Education Programme

May 09, 2018

IfM, Cambridge, UK

Upcoming events