1st Academic-Practitioner Research with Impact Workshop 'Customer Experience Management (CEM) and Big Data'
Mohamed Zaki was selected to join the Service and Customer experience measurement research teams of the the 1st Academic-Practitioner Research with Impact Workshop: 'Customer Experience Management (CEM) and Big Data' on Monday 18th-Tuesday 19th January, 2016, which was organised by The Customer Management Leadership Group (CMLG) at Alliance Manchester Business School (Alliance MBS), University of Manchester, UK, in conjunction with Alliance MBS Big Data Forum and the Centre for Service Management (CSM) at Loughborough University’s School of Business and Economics.
The 2-day invitational workshop was to help academics work with companies (Co-op, Great Western, Mitie, Prudential and Siemens) and academics across disciplines to tackle topics identified by 5 past or present CMLG member companies working in services and facilities outsourcing, transport, retail, banking and manufacturing sectors.
The outcome of this 2-days workshop is a paper entitled 'Integrating Customer Experience and Customer Commitment: A Framework for Identifying Appropriate Metrics and Processes' will be submitted to International journal of Service Marketing.
For more information on this event please visit the event webpage.