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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
Read more at: 2018 Robert Johnston Award
2018 Robert Johnston Award

2018 Robert Johnston Award

3 April 2019

Congratulations to Mohamed Zaki, Professor Janet McColl-Kennedy and co-authors for receiving the 2018 Robert Johnston Award of the Journal of Service Management


Read more at: Gaining Customer Experience Insights That Matter

Gaining Customer Experience Insights That Matter

26 November 2018

New paper on 'Gaining Customer Experience Insights That Matter' by Janet R. McColl-Kennedy, Mohamed Zaki, Katherine N. Lemon, Florian Urmetzer and Andy Neely published at Journal of Service Research


Read more at: October 2018 paper
October 2018 paper

October 2018 paper

23 October 2018

October 2018 paper on 'Textual Regularity Mining and Data-driven Customer Experience Analytics' by Mohamed Zaki and Benjamin Lucas


Read more at: 2017 ACAM Customer Excellence Award
2017 ACAM Customer Excellence Award

2017 ACAM Customer Excellence Award

21 August 2018

Dr Mohamed Zaki received the Caterpillar's ACAM Customer Excellence Award


Read more at: Mohamed Zaki won the Emerald Literati Award
Mohamed Zaki won the Emerald Literati Award

Mohamed Zaki won the Emerald Literati Award

3 July 2018

Mohamed's and co-authors paper "The interplay of customer experience and commitment" published in the Journal of Services Marketing has been selected by the Emerald Editorial Team as Highly Commended in the 2018 Emerald Literati Awards


Read more at: 2nd Customer Management Leadership Group Academic-Practitioner Workshop
2nd Customer Management Leadership Group Academic-Practitioner Workshop

2nd Customer Management Leadership Group Academic-Practitioner Workshop

26 June 2018

Dr Mohamed Zaki was invited to participate in the 2nd Customer management Leadership Group Academic-Practitioner Workshop on 17-19 June at the University of Manchester.


Read more at: June paper on 'Modular Service Structures for the Successful Design of Flexible Customer Journeys for AI Services and Business Models – Orchestration and Interplay of Services'
June paper on 'Modular Service Structures for the Successful Design of Flexible Customer Journeys for AI Services and Business Models – Orchestration and Interplay of Services'

June paper on 'Modular Service Structures for the Successful Design of Flexible Customer Journeys for AI Services and Business Models – Orchestration and Interplay of Services'

26 June 2018

June paper on 'Modular Service Structures for the Successful Design of Flexible Customer Journeys for AI Services and Business Models – Orchestration and Interplay of Services'


Read more at: Customer Experience Analytics: Dynamic Customer-Centric Model
Customer Experience Analytics: Dynamic Customer-Centric Model

Customer Experience Analytics: Dynamic Customer-Centric Model

31 May 2018

In this paper, Mohamed Zaki and Andy Neely propose a systematic multi-methods using a text-mining approach to capture and analyze customers’ data


Read more at: Cambridge Service Alliance hosts the Service Community Event
Cambridge Service Alliance hosts the Service Community Event

Cambridge Service Alliance hosts the Service Community Event

27 April 2018

The Cambridge Service Alliance hosted the 'Service Community Event' on the 19th April, where service professionals shared their experiences on a wide range of service topics.


Read more at: Moments of Truth in Services: AI-Neuro-marketing Perspective

Moments of Truth in Services: AI-Neuro-marketing Perspective

The future of customer experience will be frictionless, seamless, and tailored to specific parts of the customer's journey. Thus, organisations are seeking to experiment new technologies such as wearable, biometrics, eye-tracking to improve customer experience while reducing friction during key...


Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, GEA, IBM, Pearson, Zoetis, CEMEX, HCLTech and Bouygues