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Read more at: Business Ecosystems: Towards a Classification Model
Business Ecosystems: Towards a Classification Model

Business Ecosystems: Towards a Classification Model

20 April 2017

April 2017 Paper on 'Business Ecosystems: Towards a Classification Model' by Florian Urmetzer, Andy Neely and Veronica Martinez

Read more at: Exploring the Journey to Services
Exploring the Journey to Services

Exploring the Journey to Services

20 March 2017

March paper on 'Exploring the Journey to Services', by Veronica Martinez, Andy Neely, Chander Velu, Stewart Leinster-Evans and Dav Bisessar.

Read more at: Risks of Outcome-Based Service Contracts
Risks of Outcome-Based Service Contracts

Risks of Outcome-Based Service Contracts

21 February 2017

February Paper on 'Investigating risks of outcome-based service contracts from a provider's perspective' by Jingchen Hou and Andy Neely

Read more at: A Process for B2B Partnerships - designing to deliver capability across companies
A Process for B2B Partnerships - designing to deliver capability across companies

A Process for B2B Partnerships - designing to deliver capability across companies

26 January 2017

Executive Briefing and Podcast on B2B Partnership - designing to deliver capability across companies.

Read more at: Ecosystems Value Framework Paper
Ecosystems Value Framework Paper

Ecosystems Value Framework Paper

12 December 2016

The December Paper on 'The Ecosystem Value Framework: Supporting Managers to Understand Value Exchange between Core Businesses in Service Ecosystems', by Florian Urmetzer, Veronica Martinez and Andy Neely.

Read more at: Classification of Noisy Data
Classification of Noisy Data

Classification of Noisy Data

29 November 2016

November paper on 'Classification of Noisy Data: An Approach Based on Genetic Algorithms and Voronoi Tessellation' by Abdul Rauf Khan, Henrik Schiøler, Torben Knudsen, Murat Kulahci and Mohamed Zaki

Read more at: Customer Loyalty Predictive Model Paper
Customer Loyalty Predictive Model Paper

Customer Loyalty Predictive Model Paper

1 November 2016

The October 2016 paper by Mohamed Zakie, Dalia Kandeil, Andy Neely and Janet McColl-Kennedy, on 'The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model'.

Read more at: Feedback from the Frontline: Engaging front-line employees in service innovation
Feedback from the Frontline: Engaging front-line employees in service innovation

Feedback from the Frontline: Engaging front-line employees in service innovation

20 September 2016

Latest executive briefing on engaging front-line employees in service innovation, by Florian Urmetzer, Stefan Titz, Veronica Martinez and Andy Neely

Read more at: Critical Incidents in Complex Service Contracts

Critical Incidents in Complex Service Contracts

21 July 2016

July paper on 'Critical Incidents in Complex Service Contracts: Safety Challenges and Means of Prevention' by Chara Makri and Andy Neely

Read more at: Service in the Platform Context
Service in the Platform Context

Service in the Platform Context

20 June 2016

June paper on 'Service in the Platform Context: A review of the state of the art' by Xia Han, Veronica Martinez and Andy Neely

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, GEA, IBM, Pearson, Zoetis, CEMEX, HCLTech and Bouygues


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