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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
Ecosystems Value Framework Paper

The December Paper on 'The Ecosystem Value Framework: Supporting Managers to Understand Value Exchange between Core Businesses in Service Ecosystems', by Florian Urmetzer, Veronica Martinez and Andy Neely.

This paper focuses on building a framework to help solve a factual problem often described by the managerial staff of companies. The problem is based on a lack of ability to understand the complete value exchange between partners in business ecosystems (this is considering key stakeholders in an ecosystem and focusing on the direct and indirect value capture and creation between them). The research question is: 'What are the different types of value created within an ecosystem and captured by its customers?'. The defined framework has helped managers to understand and evaluate the direct and indirect value exchanged between businesses in ecosystems.

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Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

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  • Since its inception in 2010 industrial partners have included CEMEX, GEA, IBM, Pearson, Zoetis, HCLTech, Bouygues UK among others.


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