11 April 2016 - Mapping Ecosystems: Identifying Service Innovations Tool - Prof Andy Neely
In this webinar, Professor Andy Neely, Director of the Alliance, and Head of the Institute for Manufacturing, revisits original research conducted by the Cambridge Service Alliance which set out to answer the question - “How are different types of value being created by an ecosystem and captured by its customer?”. He introduces the Ecosystem Mapping Tool, which helps to identify potential service innovations.
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