skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Webinar - Analysis of Health Service Stakeholder Networks: Insights from Social Media

last modified Mar 15, 2016 12:23 PM
Webinar from 14 March 2016 - A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media - by Benjamin Lucas

This Webinar will discuss the recent paper from the Alliance, 'A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media', In this paper the authors illustrate how by actively scanning their stakeholder networks, not-forprofit organizations can identify opportunities to enhance marketing effectiveness. Specifically, the authors provide novel insights for marketing managers and social media analysts on how to: (1) implement a feasible, useful and sustainable approach to stakeholder network analysis via social media; (2) identify and target relevant stakeholders for the development of formal and informal reciprocal relationships by leveraging resources to enhance marketing effectiveness; (3) make informed resource allocation decisions to optimize and focus marketing activities towards the most relevant stakeholders and on building formal and informal reciprocal relationships with these stakeholders, and; (4) scan their social media stakeholder networks for connections with large and relevant external audiences. Further, the approaches proposed in this paper are flexible and accessible and can be applied to other not-for-profit and for-profit service contexts.

Webinar Presentation I Paper

Filed under: , ,

RSS Feed Latest news

Introducing Industry Day - Dr Zaki tells us about this years Industry Conference

Sep 13, 2017

Dr Mohamed Zaki - Deputy Director of the Cambridge Service Alliance - Introducing Service Week Industry Conference 2017

Webinar - Bridging the Co-Creation Gap

Sep 11, 2017

11 September 2017 - Bridging the Co-creation Gap between Co-creators, Companies and Living Lab - Katharina Greve

September 2017 Newsletter

Sep 01, 2017

Find out the latest news in this new edition of the Alliance Newsletter.

19th IEEE Conference on Business Informatics

Jul 27, 2017

Mohamed Zaki invited to be one of the organizing committee members of '19th IEEE Conference on Business Informatics', held in Thessaloniki, Greece on 24-26 July 2017

Podcast Interview with Deputy Director Dr Mohamed Zaki

Jul 20, 2017

In a new podcast from the Cambridge Service Alliance, Dr Mohamed Zaki, talks about his new role as Deputy Director, of the Cambridge Service Alliance, University of Cambridge.

View all news

Upcoming events

Cambridge Service Week 2017 - Academic Conference

Oct 05, 2017

IfM, Cambridge, UK

Cambridge Service Week 2017 - Industry Conference

Oct 10, 2017

Moller Centre, Cambridge, UK

Cambridge Service Week 2017 - Partners Day

Oct 11, 2017

Moller Centre, Cambridge, UK

Shift to Services Executive Education Programme

Nov 15, 2017

IfM, Cambridge, UK

Upcoming events