skip to primary navigationskip to content
 

Webinar - Analysis of Health Service Stakeholder Networks: Insights from Social Media

last modified Mar 15, 2016 12:23 PM
Webinar from 14 March 2016 - A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media - by Benjamin Lucas

This Webinar will discuss the recent paper from the Alliance, 'A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media', In this paper the authors illustrate how by actively scanning their stakeholder networks, not-forprofit organizations can identify opportunities to enhance marketing effectiveness. Specifically, the authors provide novel insights for marketing managers and social media analysts on how to: (1) implement a feasible, useful and sustainable approach to stakeholder network analysis via social media; (2) identify and target relevant stakeholders for the development of formal and informal reciprocal relationships by leveraging resources to enhance marketing effectiveness; (3) make informed resource allocation decisions to optimize and focus marketing activities towards the most relevant stakeholders and on building formal and informal reciprocal relationships with these stakeholders, and; (4) scan their social media stakeholder networks for connections with large and relevant external audiences. Further, the approaches proposed in this paper are flexible and accessible and can be applied to other not-for-profit and for-profit service contexts.

Webinar Presentation I Paper

Filed under: , ,

RSS Feed Latest news

Blog | Has COVID-19 Invented the 10X Supply Chain?

Jul 06, 2020

Surendra Kancherla, Principal Architect - Digital Technologies, at CSA partner, HCL, says that COVID-19 is forcing firms to look afresh at their supply chain capabilities.

Insight | Business model innovation for digital twins in the construction sector

May 19, 2020

At the Cambridge Service Alliance's most recent Community of Interest, Dr Erika Pärn considered the development of digital twins in the construction sector: the challenges it faces and whether android operating systems could provide a useful roadmap for business model innovation.

Generate revenue from digital platforms

May 12, 2020

According to Shep Hyken: "Customers are smarter than ever because they're experiencing great service from certain brands, and those rock-star brands are setting the bar higher for everyone else." In this white paper we explore the 'customer experience paradox' and how firms can use digital platforms to overcome it.

Unlocking the secrets of customer loyalty

May 12, 2020

Customer retention plays a critical role in a firm's long-term sustainability. Until recently, however, firms have tended to rely on one-dimensional survey techniques to measure their customers' loyalty. This white paper shows how machine learning can help overcome these limitations.

Driving business model transformation

May 01, 2020

A new white paper from the Cambridge Service Alliance and HCL Technologies considers how the development of a digital thread is vital for business model transformation.

View all news