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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
Read more at: Industry transformation towards service logic: A business model approach - December Paper

Industry transformation towards service logic: A business model approach - December Paper

16 January 2014

Industry transformation towards service logic: A business model approach Anna Viljakainen, Marja Toivonen and Maiju Aikala article tackles the issue of industrial transition into value- and service-based business, and offers a managerial tool on how customer value is turned into profitable business. It suggests a new...


Read more at: Accountability for services through life (Fixed Term) studentship
Accountability for services through life (Fixed Term) studentship

Accountability for services through life (Fixed Term) studentship

14 January 2014

The Challenge Shrinking budgets, rising costs and increasing competition has led to many companies making the shift to selling services. Companies in industries as diverse as aerospace and social care are now offering "payment by results" type services, rewarded only when they meet or exceed agreed performance criteria...


Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

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Latest news

Bouygues Construction joins the Cambridge Service Alliance

27 May 2021

We are delighted to announce that Bouygues Construction has joined the Cambridge Service Alliance, Institute for Manufacturing (IfM), University of Cambridge as a new industry member alongside our existing partners HCL Technologies , Caterpillar Inc. , Perkins Engines Company Limited and CEMEX . Press release

'Using AI to Track How Customers Feel — In Real Time' published in the Harvard Business Review

13 May 2021

The paper 'Using AI to Track How Customers Feel — In Real Time' by Mohamed Zaki, Janet R. McColl-Kennedy and Andy Neely has been published in Harvard Business Review.

Industry Day 2020 | What we learnt

6 December 2020

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.