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Read more at: Presentations at Caterpillar Conferences
Presentations at Caterpillar Conferences

Presentations at Caterpillar Conferences

16 February 2015

Andy Neely recently presented on the topic of ‘How to Enable the Shift to Services and Solutions’ at two Caterpillar dealer conferences.

Read more at: Webinar - Impact of Firm Characteristics on Survival
Webinar - Impact of Firm Characteristics on Survival

Webinar - Impact of Firm Characteristics on Survival

10 February 2015

Webinar by Ornella Benedettini on the Impact of Firm Characteristics on Survival. This was presented on 9 February 2015

Read more at: The Future of Services in a Digital Age - Summary

The Future of Services in a Digital Age - Summary

5 February 2015

Conference Summary, Podcasts and Presentations from Service Week 2014.

Read more at: Service Business Model Innovation
Service Business Model Innovation

Service Business Model Innovation

5 February 2015

Andy Neely gave a speech on Service Business Model Innovation at the Royal Society during a seminar organised jointly by BAE Systems and the Economic and Social Research Council.

Read more at: Webinar recording - Industrial Transformation Towards Service Logic
Webinar recording - Industrial Transformation Towards Service Logic

Webinar recording - Industrial Transformation Towards Service Logic

5 February 2015

Anna Viljakainen discusses her research paper 'Industry Transformation Towards Service Logic: A Business Model Approach' in this partner Webinar series.

Read more at: November Webinar - B2C Lock-in Effect
November Webinar - B2C Lock-in Effect

November Webinar - B2C Lock-in Effect

3 February 2015

November 2014 Webinar - on the Business-to Consumer Lock-in Effect, by Marcus Eurich.

Read more at: In the News - Is Big Data ever going to be for small businesses?
In the News - Is Big Data ever going to be for small businesses?

In the News - Is Big Data ever going to be for small businesses?

3 February 2015

Interview with Andy Neely in 'Real Business', 24 November 2014

Read more at: A Classification Model for Product-Service Offerings
A Classification Model for Product-Service Offerings

A Classification Model for Product-Service Offerings

3 February 2015

The December 2014 Monthly Paper on 'A Classification Model for Product Service Offerings', by Paolo Gaiardelli, Barbara Resta, Veronica Martinez, Oberto Pinto, Pavel Ablores

Read more at: Service Typology Webinar - January 2015
Service Typology Webinar - January 2015

Service Typology Webinar - January 2015

3 February 2015

Webinar by Dr Veronica Martinez, on 'Service Typology - A Classification Model for Product-Service Offerings', presented on 12 January 2015.

Read more at: Business Models for Electric Vehicles
Business Models for Electric Vehicles

Business Models for Electric Vehicles

3 February 2015

The January 2015 Monthly Paper, on 'Competing and Co-existing Business Models for Electric Vehicles: Lessons from International Case Studies' by Claire Weiller, Amy Shang, Andy Neely and Yongjiang Shi.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, GEA, IBM, Pearson, Zoetis, CEMEX, HCLTech and Bouygues


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