skip to content

Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
The Servitization of Germany: An International Comparison

The November 2013 Paper on 'The Servitization of Germany: An International Comparison' by Andy Neely

 

This paper presents data on the range and extent of servitization globally, contrasting levels in Germany with France, UK, US, as well as the BRIC countries - Brazil, Russia, India and China. 

Servitization is a global phenomenon. This paper presents data on the range and extent of servitization globally, contrasting levels in Germany with France, UK, US, as well as the BRIC countries - Brazil, Russia, India and China. The analysis is performed using a sample of over 42,000 firms. The paper explores the reasons why firms are servitizing, categorizing these drivers in terms of: (i) strategic; (ii) economic; (iii) technological and (iv) environmental. It presents data on the German economy, illustrating the range and extent of services offered by German firms and looks at the data on the German firms, contrasting them with data from other European countries as well as data on the US economy to enable international comparison. The paper then introduces data from the BRIC countries to illustrate emerging competitive challenges, and finally turns to the question of the future, asking what role services might play in the future of German manufacturing success. The paper will be of interest to those keen to understand more about the latest international developments and the extent of servitization across the world.

[paper]

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

LinkedIn

Follow us on Twitter

Latest news

Bouygues Construction joins the Cambridge Service Alliance

27 May 2021

We are delighted to announce that Bouygues Construction has joined the Cambridge Service Alliance, Institute for Manufacturing (IfM), University of Cambridge as a new industry member alongside our existing partners HCL Technologies , Caterpillar Inc. , Perkins Engines Company Limited and CEMEX . Press release

'Using AI to Track How Customers Feel — In Real Time' published in the Harvard Business Review

13 May 2021

The paper 'Using AI to Track How Customers Feel — In Real Time' by Mohamed Zaki, Janet R. McColl-Kennedy and Andy Neely has been published in Harvard Business Review.

Industry Day 2020 | What we learnt

6 December 2020

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.