Dr Mohamed Zaki was invited to participate in the 2nd Customer management Leadership Group Academic-Practitioner Workshop on 17-19 June at the University of Manchester.
Dr Mohamed Zaki was invited to participate in the 2nd Customer management Leadership Group Academic-Practitioner Workshop on 17-19 June at the University of Manchester. The outcome of the event was a journal paper which will contribute to a special issue at the Journal of Business Research. Mohamed, Robert Ciuchita, Maria Holmlund, Annika Ravald, Panagiotis Sarantopoulos, Yves Van Vaerenbergh and Francisco Villarroel-Ordenes will produce a paper entitled “For scores or for growing business? A strategic framework for understanding and managing customer experience feedback.”