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Successfully Implementing a Service Business Model

last modified Mar 26, 2015 12:31 PM
The March 2013 paper on 'Successfully Implementing a Service Business Model in a Manufacturing Firm' by Ivanka Visnjic, Bart van Looy
Successfully Implementing a Service Business Model

March 2013 Paper

 

This research looked at 10 sales-and-service subsidiaries of a successfully servitized manufacturing multinational in light of recent empirical evidence which suggested that there may be a performance decline as a result of hurdles associated with implementation of services.  This paper offers academics and practitioners of servitization a guiding framework to develop a comprehensive set of service capabilities, and highlights the complex nature of their relationships and ways to balance it.

[paper]

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