This study provides an evidence base to the European Commission and supports SMEs in seizing the opportunities of servitisation.

This Publicly Available Specification (PAS) offers guidance to leaders of the UK industry that may enable manufacturing and solution providers in all sectors to win business, gain market share, generate revenue, and earn profits from the application of through-life engineering services (TES).

12 June 2017 - Exploring the Journey to Services - Veronica Martinez

In a new podcast from the Cambridge Service Alliance, Senior Researcher Veronica Martinez, talks about her new jointly authored paper: ‘Exploring the Journey to Services’. It is co-authored with Professor Andy Neely, Chander Velu, Stewart Leinster-Evans and Dav Bisessar.

March paper on 'Exploring the Journey to Services', by Veronica Martinez, Andy Neely, Chander Velu, Stewart Leinster-Evans and Dav Bisessar.

In this latest video by Dr Veronica Martinez she explains the need for servitization.

Individual Podcasts from Professor Andy Neely and Dr Veronica Martinez on the 'Seven Critical Success Factors in the Shift to Services' Executive Briefing

Podcast by authors of the 'Seven Critical Success Factors in the Shift to Services' Executive Briefing, including Veronica Martinez, University of Cambridge, Andy Neely, University of Cambridge, Neil Allison, Pearson, Monica Lund, Pearson, Dav Bisessar, IBM, Stewart Leinster-Evans, BAE Systems, Graham Pennington, BAE Systems and Daniel Smith, Zoetis.

Latest Executive Briefing on Critical Success Factors in the Shift to Services, by Veronica Martinez, Andy Neely, Florian Urmetzer, Neil Allison, Monica Lund, Dav Bisessar, Thomas Bucklar, Stewart Leinster-Evans, Graham Pennington and Daniel Smith