skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Partner Workshop - Ecosystems for Digital Transformation

last modified Aug 26, 2018 09:20 PM
Dr Florian Urmetzer and the Alliance Visitor Dominik Moeslein conducted a three-day workshop with CEMEX managers

A successful highlight while collaborating with our alliance partner CEMEX was the Ecosystem Mapping workshop that was conducted in Monterrey, Mexico, in August. Over the course of three days, Dr Florian Urmetzer and Dominik Moeslein introduced the methodology of ecosystem mapping to a selected group of CEMEX managers and experts. Among them were Digital Enablers of Business Process, Change Management and Data Science as well as UI/UX Designers and Software Engineers, all of whom are currently working on the exciting and ambitious Digital Transformation of the USD 18bn building materials company. As part of the workshop, specific capabilities for its transformation process were elaborated, areas for improvements identified and managerial actions were derived. They were in turn presented to Martin Herrera, Digital Enablement Consulting Services, and Dr Myrna Flores who lead the Open Innovation projects within CEMEX. Subsequently, these suggestions for managerial actions will be worked on independently at CEMEX, under the guidance of Dr Urmetzer. Through this, the workshop will not only have transferred the methodology developed by the Cambridge Service Alliance, but it is also ensured that it is applied directly in the organization. We are looking forward to further develop the workshop format in collaboration with CEMEX and disseminate it further.

RSS Feed Latest news

New Paper - Digital transformation: harnessing digital technologies for the next generation of services

Jun 21, 2019

Check out our recent commentary paper published at the Journal of Services Marketing

The future of digital services and platforms

May 23, 2019

Cambridge Service Alliance Community of Interest Meeting - April 2019

New Paper: Servitization: A contemporary thematic review of four major research streams

May 21, 2019

This study identifies the key themes and research priorities in servitization literature over thirteen years from 2005 and 2017, based on four major research streams (general management, marketing, operations, and service management).

New paper - Redistributed Manufacturing and the Impact of Big Data: A Consumer Goods Perspective

May 21, 2019

This paper builds a conceptual framework to explore whether big data combined with new manufacturing technologies can facilitate redistributed manufacturing (RDM).

HCL joins the Cambridge Service Alliance

Apr 23, 2019

HCL joined the Cambridge Service Alliance as a strategic digital services partner.

View all news