Dr Florian Urmetzer and the Alliance Visitor Dominik Moeslein conducted a three-day workshop with CEMEX managers

A successful highlight while collaborating with our alliance partner CEMEX was the Ecosystem Mapping workshop that was conducted in Monterrey, Mexico, in August. Over the course of three days, Dr Florian Urmetzer and Dominik Moeslein introduced the methodology of ecosystem mapping to a selected group of CEMEX managers and experts. Among them were Digital Enablers of Business Process, Change Management and Data Science as well as UI/UX Designers and Software Engineers, all of whom are currently working on the exciting and ambitious Digital Transformation of the USD 18bn building materials company. As part of the workshop, specific capabilities for its transformation process were elaborated, areas for improvements identified and managerial actions were derived. They were in turn presented to Martin Herrera, Digital Enablement Consulting Services, and Dr Myrna Flores who lead the Open Innovation projects within CEMEX. Subsequently, these suggestions for managerial actions will be worked on independently at CEMEX, under the guidance of Dr Urmetzer. Through this, the workshop will not only have transferred the methodology developed by the Cambridge Service Alliance, but it is also ensured that it is applied directly in the organization. We are looking forward to further develop the workshop format in collaboration with CEMEX and disseminate it further.