skip to primary navigationskip to content

Cambridge Service Alliance

At the forefront of service transformation in the digital era

Studying at Cambridge

 

Partner Workshop - Ecosystems for Digital Transformation

last modified Aug 26, 2018 09:20 PM
Dr Florian Urmetzer and the Alliance Visitor Dominik Moeslein conducted a three-day workshop with CEMEX managers

A successful highlight while collaborating with our alliance partner CEMEX was the Ecosystem Mapping workshop that was conducted in Monterrey, Mexico, in August. Over the course of three days, Dr Florian Urmetzer and Dominik Moeslein introduced the methodology of ecosystem mapping to a selected group of CEMEX managers and experts. Among them were Digital Enablers of Business Process, Change Management and Data Science as well as UI/UX Designers and Software Engineers, all of whom are currently working on the exciting and ambitious Digital Transformation of the USD 18bn building materials company. As part of the workshop, specific capabilities for its transformation process were elaborated, areas for improvements identified and managerial actions were derived. They were in turn presented to Martin Herrera, Digital Enablement Consulting Services, and Dr Myrna Flores who lead the Open Innovation projects within CEMEX. Subsequently, these suggestions for managerial actions will be worked on independently at CEMEX, under the guidance of Dr Urmetzer. Through this, the workshop will not only have transferred the methodology developed by the Cambridge Service Alliance, but it is also ensured that it is applied directly in the organization. We are looking forward to further develop the workshop format in collaboration with CEMEX and disseminate it further.

RSS Feed Latest news

Managing customer experience through a systematic approach to data analytics

Jul 24, 2020

We all know what a positive – or negative – customer experience feels like: a rush of pleasure or teeth-grinding frustration. Firms are acutely aware of the importance of how we feel – and how that translates into long-term loyalty – but feelings are a difficult and complicated thing to measure at scale.

Blog | Has COVID-19 Invented the 10X Supply Chain?

Jul 06, 2020

Surendra Kancherla, Principal Architect - Digital Technologies, at CSA partner, HCL, says that COVID-19 is forcing firms to look afresh at their supply chain capabilities.

Insight | Business model innovation for digital twins in the construction sector

May 19, 2020

At the Cambridge Service Alliance's most recent Community of Interest, Dr Erika Pärn considered the development of digital twins in the construction sector: the challenges it faces and whether android operating systems could provide a useful roadmap for business model innovation.

Generate revenue from digital platforms

May 12, 2020

According to Shep Hyken: "Customers are smarter than ever because they're experiencing great service from certain brands, and those rock-star brands are setting the bar higher for everyone else." In this white paper we explore the 'customer experience paradox' and how firms can use digital platforms to overcome it.

Unlocking the secrets of customer loyalty

May 12, 2020

Customer retention plays a critical role in a firm's long-term sustainability. Until recently, however, firms have tended to rely on one-dimensional survey techniques to measure their customers' loyalty. This white paper shows how machine learning can help overcome these limitations.

View all news