21 June 2019

Check out our recent commentary paper published at the Journal of Services Marketing

11 September 2018

In this webinar, Thayla Zomer presented the Alliance May paper on Digital Transformation.

26 August 2018

This was the second meeting in a series of three Cambridge Service Alliance Community of Interest meetings (May/July/November 2018).

15 August 2018

Dr Florian Urmetzer and the Alliance Visitor Dominik Moeslein conducted a three-day workshop with CEMEX managers

24 May 2018

May Paper on 'Enabling Digital Transformation: An Analysis Framework' by Thayla Zomer, Andy Neely and Veronica Martinez

12 February 2018

Webinar on 'Digital Business Transformation and Strategy: What do we know so far?' by Mariam Helmy Ismail Abdelaal

26 November 2017

November Paper by Mariam H. Ismail, Mohamed Khater, Mohamed Zaki on 'Digital Business Transformation and Strategy: What do we know so far?'

Cambridge Service Alliance

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A unique global alliance between the University of Cambridge and some of the world’s leading businesses.
Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.
Learn how other innovative organisations are developing new services through our events
Since its inception in 2010 industrial partners have included CEMEX, GEA, IBM, Pearson, Zoetis, HCLTech, Bouygues UK among others.

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