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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
Read more at: New Paper - Digital transformation: harnessing digital technologies for the next generation of services

New Paper - Digital transformation: harnessing digital technologies for the next generation of services

21 June 2019

Check out our recent commentary paper published at the Journal of Services Marketing


Read more at: Webinar 10 September 2018 - Enabling Digital Transformation: An Analysis Framework - by Thayla Zomer, Veronica Martinez and Andy Neely
Webinar 10 September 2018 - Enabling Digital Transformation: An Analysis Framework - by Thayla Zomer, Veronica Martinez and Andy Neely

Webinar 10 September 2018 - Enabling Digital Transformation: An Analysis Framework - by Thayla Zomer, Veronica Martinez and Andy Neely

11 September 2018

In this webinar, Thayla Zomer presented the Alliance May paper on Digital Transformation.


Read more at: Community of Interest Meeting- 4th July 2018 at Perkins Caterpillar
Community of Interest Meeting- 4th July  2018 at Perkins Caterpillar

Community of Interest Meeting- 4th July 2018 at Perkins Caterpillar

26 August 2018

This was the second meeting in a series of three Cambridge Service Alliance Community of Interest meetings (May/July/November 2018).


Read more at: Partner Workshop - Ecosystems for Digital Transformation
Partner Workshop - Ecosystems for Digital Transformation

Partner Workshop - Ecosystems for Digital Transformation

15 August 2018

Dr Florian Urmetzer and the Alliance Visitor Dominik Moeslein conducted a three-day workshop with CEMEX managers


Read more at: May Paper - Enabling Digital Transformation: An Analysis Framework
May Paper - Enabling Digital Transformation: An Analysis Framework

May Paper - Enabling Digital Transformation: An Analysis Framework

24 May 2018

May Paper on 'Enabling Digital Transformation: An Analysis Framework' by Thayla Zomer, Andy Neely and Veronica Martinez


Read more at: Webinar - Digital Business Transformation and Strategy
Webinar - Digital Business Transformation and Strategy

Webinar - Digital Business Transformation and Strategy

12 February 2018

Webinar on 'Digital Business Transformation and Strategy: What do we know so far?' by Mariam Helmy Ismail Abdelaal


Read more at: Digital Business Transformation and Strategy
Digital Business Transformation and Strategy

Digital Business Transformation and Strategy

26 November 2017

November Paper by Mariam H. Ismail, Mohamed Khater, Mohamed Zaki on 'Digital Business Transformation and Strategy: What do we know so far?'


Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, GEA, IBM, Pearson, Zoetis, CEMEX, HCLTech and Bouygues