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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
Read more at: New Paper - Digital transformation: harnessing digital technologies for the next generation of services

New Paper - Digital transformation: harnessing digital technologies for the next generation of services

21 June 2019

Check out our recent commentary paper published at the Journal of Services Marketing


Read more at: Webinar 10 September 2018 - Enabling Digital Transformation: An Analysis Framework - by Thayla Zomer, Veronica Martinez and Andy Neely
Webinar 10 September 2018 - Enabling Digital Transformation: An Analysis Framework - by Thayla Zomer, Veronica Martinez and Andy Neely

Webinar 10 September 2018 - Enabling Digital Transformation: An Analysis Framework - by Thayla Zomer, Veronica Martinez and Andy Neely

11 September 2018

In this webinar, Thayla Zomer presented the Alliance May paper on Digital Transformation.


Read more at: Community of Interest Meeting- 4th July 2018 at Perkins Caterpillar
Community of Interest Meeting- 4th July  2018 at Perkins Caterpillar

Community of Interest Meeting- 4th July 2018 at Perkins Caterpillar

26 August 2018

This was the second meeting in a series of three Cambridge Service Alliance Community of Interest meetings (May/July/November 2018).


Read more at: Partner Workshop - Ecosystems for Digital Transformation
Partner Workshop - Ecosystems for Digital Transformation

Partner Workshop - Ecosystems for Digital Transformation

15 August 2018

Dr Florian Urmetzer and the Alliance Visitor Dominik Moeslein conducted a three-day workshop with CEMEX managers


Read more at: May Paper - Enabling Digital Transformation: An Analysis Framework
May Paper - Enabling Digital Transformation: An Analysis Framework

May Paper - Enabling Digital Transformation: An Analysis Framework

24 May 2018

May Paper on 'Enabling Digital Transformation: An Analysis Framework' by Thayla Zomer, Andy Neely and Veronica Martinez


Read more at: Webinar - Digital Business Transformation and Strategy
Webinar - Digital Business Transformation and Strategy

Webinar - Digital Business Transformation and Strategy

12 February 2018

Webinar on 'Digital Business Transformation and Strategy: What do we know so far?' by Mariam Helmy Ismail Abdelaal


Read more at: Digital Business Transformation and Strategy
Digital Business Transformation and Strategy

Digital Business Transformation and Strategy

26 November 2017

November Paper by Mariam H. Ismail, Mohamed Khater, Mohamed Zaki on 'Digital Business Transformation and Strategy: What do we know so far?'


Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

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Latest news

Bouygues Construction joins the Cambridge Service Alliance

27 May 2021

We are delighted to announce that Bouygues Construction has joined the Cambridge Service Alliance, Institute for Manufacturing (IfM), University of Cambridge as a new industry member alongside our existing partners HCL Technologies , Caterpillar Inc. , Perkins Engines Company Limited and CEMEX . Press release

'Using AI to Track How Customers Feel — In Real Time' published in the Harvard Business Review

13 May 2021

The paper 'Using AI to Track How Customers Feel — In Real Time' by Mohamed Zaki, Janet R. McColl-Kennedy and Andy Neely has been published in Harvard Business Review.

Industry Day 2020 | What we learnt

6 December 2020

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.