skip to content
Home

Cambridge Service Alliance

At the forefront of service transformation in the digital era
CSA Industry Day 2024

Industry Day 2024

See what went on in our Industry Day 2024

More Info Here

Handbook of Service Experience

NOW PUBLISHED

Find out more...

NEW Partner - Jan 2025

Welcome to AstraZeneca We are delighted to welcome our newest member to the CSA - AstraZeneca

Watch
MZ video.png

Video | Customer experience in a digital age

Dr Mohamed Zaki explains why firms need to understand the physical, digital and social dimensions of their services if they are to deliver satisfying customer experiences.

Read more at: Interview | 'Digital strategies with a customer-centric mindset' with Ashish Kumar Gupta, HCL Technologies
Ashish Gupta HCL.jpg

Interview | 'Digital strategies with a customer-centric mindset' with Ashish Kumar Gupta, HCL Technologies

We spoke with Industry Day keynote speaker Ashish Kumar Gupta, Corporate Vice President, Head of EMEA (Diversified Industries), HCL Technologies, to hear more about his perspective on how new technologies are transforming businesses. He shares his thoughts on how successful digital strategies are enabling new opportunities...

Read more at: Latest insights from the Cambridge Service Alliance
Insights pic for web 250.jpg

Latest insights from the Cambridge Service Alliance

Read more at: PODCAST - Professor Mohamed Zaki on the Key Challenges of CX Design (Part 1 of 2)

PODCAST - Professor Mohamed Zaki on the Key Challenges of CX Design (Part 1 of 2)

2 August 2023

In an interview (part 1) with MyCustomer , Professor Mohamed Zaki shares insights on the intricacies of CX design, delving into the challenges organisations face and what's needed to succeed by Sabine Groven Link to Interview can be found here .

Listen
Podcast Image 250 square

Podcast - Deputy Director and the CSA

Podcast interview with Dr Mohamed Zaki, following his appointment as Deputy Director of the Cambridge Service Alliance

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included CEMEX, GEA, IBM, Pearson, Zoetis, HCLTech, Bouygues UK among others.


**NEW PODCAST**

The CTO Show with Mehmet Gonullu - September 2023 - Exploring Machine Learning Impact on Customer Experience

Prof Mohamed Zaki - Deputy Director of the Cambridge Service Allinace

Watch here

Listen here

Contact us

 

Study at Cambridge

About the University

Research at Cambridge