skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

MSI Award for Customer Attrition Prevention with Artificial Intelligence project

last modified Jul 11, 2017 11:43 AM
A new award from the Marketing Science Institute for a project on customer attrition prevention with artificial intelligence, by Dr Mohamed Zaki and Dr. Benjamin Lucas

Mohamed Zaki (Deputy Director of the Cambridge Service Alliance) and Benjamin Lucas (Assistant Professor at Maastricht University) have been awarded a research grant by the Marketing Science Institute (MSI) for their project titled “DeepKeep: Customer Attrition Prevention with Artificial Intelligence”. The grant was awarded as part of the MSI Research Initiative on the Digitized Customer, with the initiative task force co-chaired by Cait Lamberton (University of Pittsburgh), and Andrew Stephen (University of Oxford), and involving collaboration with companies including UPS, AbbVie, Vanguard, IHG, Colgate, and Adobe.

The project involves working at the intersection of marketing analytics and machine learning to develop a tool for predicting customer attrition and churn risk from textual data sources such as social media. This means leveraging the intelligent data abstraction capabilities of deep learning, but also improving the training of such models with psycholinguistic theory and practitioner expertise.

RSS Feed Latest news

March Paper - A Service Network Perspective to Evaluate Service Matching in Early Design

Mar 22, 2018

March paper on 'A Service Network Perspective to Evaluate Service Matching in Early Design' by Federico Barravecchia, Fiorenzo Franceschini, Luca Mastrogiacomo

Webinar - Does Buyers' Dependence translate into Financial Performance?

Mar 12, 2018

12 March 2018 - Does buyers’ dependence translate into financial performance? An empirical analysis of manufacturer-service provider relationships - Ornella Benedettini

New Membership Model for the Alliance

Mar 07, 2018

New Membership Model launched for the Alliance.

March 2018 Newsletter

Mar 01, 2018

Find out about the new membership model and our new Alliance Partner as well as other news from the Service Alliance in this new edition of the newsletter.

CEMEX join the Alliance as a Gold Member

Feb 27, 2018

We are delighted to announce that CEMEX has joined the Cambridge Service Alliance as a Gold Member under the Alliance's new Membership Model.

View all news

Upcoming events

Shift to Services Executive Education Programme

May 09, 2018

IfM, Cambridge, UK

Shift to Services Executive Education Programme

Nov 07, 2018

IfM, Cambridge, UK

Ecosystems Strategy One Day Course

Nov 15, 2018

IfM, Cambridge

Upcoming events