The July 2013 paper on 'Managing Decision-Making and Cannibalization for Parallel Business Models' by Chander Velu and Philip Stiles
Chander Velu and Philip StilesIntroducing a new business model can take sales away from the existing one, causing cannibalisation. The transition needs to be managed carefully. This paper examines some of the process of strategic decision making when adopting a new business model that can disrupt the existing business model and offers a framework to help firms manage the decision making and cannibalization processes when a new and an existing business model need to be run in parallel.