Veronica Martinez

Webinar on High-Value Manufacuring (HVM)

18 March 2019

In this webinar, Luisa Huaccho Huatuco presents the Alliance February 2019 paper on High-Value Manufacturing.

February 2019 Paper - High Value Manufacturing (HVM) in the UK: Case studies and focus group insights

2 March 2019

High Value Manufacturing (HVM) in the UK: Case studies and focus group insights by Luisa Huaccho Huatuco, Veronica Martinez-Hernandez, Thomas F. Burgess and Nicky E. Shaw

Webinar 10 December 2018

16 December 2018

Webinar on Service Business Model Innovation: The Digital Twin Technology by Veronica Martinez, Audrey Ouyang, Andy Neely, Caroline Burstall and Dav Bisessar

November 2018 Paper

21 November 2018

November 2018 paper on 'Service business model innovation: the digital twin technology' by Veronica Martinez, Audrey Ouyang, Andy Neely, Caroline Burstall and Dav Bisessar

CEMEX Workshop

26 October 2018

Blockchain Prototype: Scope and Analysis for CEMEX

Blockchain Results Delivered at Rolls Royce

23 September 2018

Research project 'the impact of digital twins on the product development process' led by Veronica Martinez

Land of Innovation Forum

23 September 2018

Veronica delivered a presentation and a workshop at the 'Land of Innovation Forum' in Canacintra, Mexico.

Blockchain in Customer Service Management

9 August 2018

Caterpillar Presentation of Blockchain Results: Feasibility and Cost Analysis

Theme Update - Blockchains in Smart Services

6 June 2018

In May, Veronica and her team worked very hard on the first practical phase of the project – the Codification of the Blockchain Prototype for the CAT/Perkins’ Supply Chain.

Project Update - OMMS: the Wireless Micro-Factory that will Treat People with Cancer

6 June 2018

The OMMS micro-factory project lead by Dr Veronica Martinez made a great progress this month.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

a unique global alliance between leading businesses and universities;
bringing together the world's leading firms and academics;
all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

Latest news

The personal touch: using AI to help digital ‘agents’ deliver better customer service

16 January 2023

Successful customer service feels personal. As customers, we need to have our problems dealt with efficiently. But we also want our emotional response to those problems to be acknowledged, with empathy. But is this possible in a world in which customer services are becoming increasingly automated, and we find ourselves...

Mitsubishi Heavy Ltd Industries Visit - November 2022

15 November 2022

Prof Mohamed Zaki was invited by the Mitsubishi Heavy Industries to run the Digital Service and Customer Experience workshop with the Research & Innovation Center team. Thanks for the invitation, hospitality and the great discussions about the future of the next generations of services in asset heavy Industry.

Bouygues Construction joins the Cambridge Service Alliance

27 May 2021

We are delighted to announce that Bouygues Construction has joined the Cambridge Service Alliance, Institute for Manufacturing (IfM), University of Cambridge as a new industry member alongside our existing partners HCL Technologies , Caterpillar Inc. , Perkins Engines Company Limited and CEMEX . Press release

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