Webinar on High-Value Manufacuring (HVM)

In this webinar, Luisa Huaccho Huatuco presents the Alliance February 2019 paper on High-Value Manufacturing.

In this webinar, Luisa presents the Alliance February 2019 paper on High-Value Manufacturing. The paper studies the internal mechanisms that allow organisations to become High-Value Manufacturing (HVM). Using a qualitative methodology, three UK manufacturing companies formed in-depth case studies with semi-structured interviews, observations and historical data. The HVM value matrix of Martinez and co-workers is used to categorise each organisation’s value proposition. Wider benchmarking of the three organisations was carried out against a focus group with an additional seven manufacturing organisations. Thus, data from ten manufacturing organisations are included in this research. The cases follow the “customer intimacy” HVM discipline. The business processes supporting these value propositions were identified. Interestingly, each organisation’s desired value proposition differs from their current one. “Technological integrators” predominantly rely on New Product Development (NPD) and Strategy processes, whereas “Socialisors” rely predominantly on Strategy and Customer Relationship processes. Companies can use the findings to better understand their current HVM value proposition and, where necessary, plan their transition to a future desired HVM value proposition.