News

The August 2014 Paper on 'The Business-to-Consumer Lock-in Effect' by Markus Eurich and Michael BurtscherThe lock-in effect refers to a situation in which consumers are dependent on a single manufacturer or supplier for a specific service, and cannot move to another vendor without substantial costs or inconvenience. In Business-to-Consumer relation…

The September 2014 Paper on 'A Blueprint for the Next Generation Organisation: Reconciling agility, efficiency, and purpose' by Jonathan Trevor and Peter Williamson Today, many CEOs recognise that their companies face three opposing pressures simultaneously: to re-organise to become more agile while at the same time maintaining relentless focus on…

Florian Urmetzer presents the March Webinar, on the 'Key Considerations in Asset Management Design' Executive Briefing.This Webinar reported on an Executive Briefing 'Key Considerations in Asset Management Design'. The briefing outlines different aspects to consider when rethinking your asset management system. It reports research which investigate…

The February 2015 Paper on 'Data and Analytics - Data–Driven Business Models: A Blueprint for Innovation' by Josh Brownlow, Mohamed Zaki, Andy Neely and Florian Urmetzer.In this monthly paper the authors present an integrated framework that could help stimulate an organisation to become data-driven by enabling it to construct its own Data-Driven Bu…

The March 2015 edition of the Cambridge Service Alliance NewsletterThe March 2015 edition of the Alliance Newsletter is now available.  Click on the link or select article title below.Articles include:New Video on 'What is the Future of Servitization'Cambridge Service Design Programme - 6-7 May 2015Service Week 2015 DatesCoI - Vehicle Health Manage…

The February Community of Interest (CoI) Meeting was organised with support of the BAE system interest group in Vehicle Health Management (IVHM). The meeting was a good show case of work done in the area of VHM and proved to be a great success. There were presentations from Caterpillar, BAE Systems and Cambridge University. Discussions included an …

Two Alliance researchers are part of a new EPSRC-funded Redistriburted Manufacturing Network. The network will be focused on 'Consumer Goods, Big Data, and Redistributed Manufacturing'. It is a two-year project which will be known as the 'RECODE Network'.The network will aim to develop an active and engaged community through which to identify, tes…

Paper on list of ‘what Should Marketers Read? Academic Trustees Offer Their Choice from 2014’ Marketing Science InstituteAlliance Researcher, Mohamed Zaki, was one of the co-authors of a paper recently selected by the Marketing Science Institute for their list of 'What Should Marketers Read?'. The Academic Trustees gave their selections on key pape…

The December 2014 Community of Interest Meeting - on Service Metrics.The Community of Interest (CoI) Meetings are Cambridge Service Alliance internal meetings, where employees of the Alliance partners meet to discuss special interest topics. The focus at the December 2014 meeting was on how organisation build Service Metrics. Presentations from Cat…

Special interest group of Taiwanese industrial firms to attend the Cambridge Service Design Programme.Progressively, economies are placing strong emphasis on learning how to increase their services growth, particularly in the industrial sectors. The Minister of Economic Affairs from Taiwan, Dr. Chia-Juch Chang highlighted the importance of services…

The Service Innovation course was run in Doha, Nov 2014, for the Qatar Leadership Centre.The audience was around 30 senior leaders from Qatar from the public and private sectors. As well as covering service innovation and design the group visited Ooredoo, the leading telecoms company in Qatar, offering mobile, fixed and broadband services, as well …

Andy Neely recently presented on the topic of ‘How to Enable the Shift to Services and Solutions’ at two Caterpillar dealer conferences. One was at the Caterpillar EAME Conference in Malaga, and one was at a Caterpillar APD Conference in Singapore. 

Webinar by Ornella Benedettini on the Impact of Firm Characteristics on Survival. This was presented on 9 February 2015The webinar is part of the Alliance Webinar Series, and describes the research conducted by Ornella on Firm Survival in the Servitization journey, and the impact that firm characteristics plays in this process.  The reserach was re…

Conference Summary, Podcasts and Presentations from Service Week 2014.In this new always switched on connected world, manufacturing firms are having to move even closer to their customers to understand how they can produce products and services that they will need and want in the future. While some might shy away from grappling with this fast movin…

Anna Viljakainen discusses her research paper 'Industry Transformation Towards Service Logic: A Business Model Approach' in this partner Webinar series. Her presentation looks at the publication industry and the transformation required in the journey towards servitization. The research paper which is the basis for this research can be downloaded he…