News

Two Alliance researchers are part of a new EPSRC-funded Redistriburted Manufacturing Network. The network will be focused on 'Consumer Goods, Big Data, and Redistributed Manufacturing'. It is a two-year project which will be known as the 'RECODE Network'.The network will aim to develop an active and engaged community through which to identify, tes…

Paper on list of ‘what Should Marketers Read? Academic Trustees Offer Their Choice from 2014’ Marketing Science InstituteAlliance Researcher, Mohamed Zaki, was one of the co-authors of a paper recently selected by the Marketing Science Institute for their list of 'What Should Marketers Read?'. The Academic Trustees gave their selections on key pape…

The December 2014 Community of Interest Meeting - on Service Metrics.The Community of Interest (CoI) Meetings are Cambridge Service Alliance internal meetings, where employees of the Alliance partners meet to discuss special interest topics. The focus at the December 2014 meeting was on how organisation build Service Metrics. Presentations from Cat…

Special interest group of Taiwanese industrial firms to attend the Cambridge Service Design Programme.Progressively, economies are placing strong emphasis on learning how to increase their services growth, particularly in the industrial sectors. The Minister of Economic Affairs from Taiwan, Dr. Chia-Juch Chang highlighted the importance of services…

The Service Innovation course was run in Doha, Nov 2014, for the Qatar Leadership Centre.The audience was around 30 senior leaders from Qatar from the public and private sectors. As well as covering service innovation and design the group visited Ooredoo, the leading telecoms company in Qatar, offering mobile, fixed and broadband services, as well …

Andy Neely recently presented on the topic of ‘How to Enable the Shift to Services and Solutions’ at two Caterpillar dealer conferences. One was at the Caterpillar EAME Conference in Malaga, and one was at a Caterpillar APD Conference in Singapore. 

Webinar by Ornella Benedettini on the Impact of Firm Characteristics on Survival. This was presented on 9 February 2015The webinar is part of the Alliance Webinar Series, and describes the research conducted by Ornella on Firm Survival in the Servitization journey, and the impact that firm characteristics plays in this process.  The reserach was re…

Conference Summary, Podcasts and Presentations from Service Week 2014.In this new always switched on connected world, manufacturing firms are having to move even closer to their customers to understand how they can produce products and services that they will need and want in the future. While some might shy away from grappling with this fast movin…

Anna Viljakainen discusses her research paper 'Industry Transformation Towards Service Logic: A Business Model Approach' in this partner Webinar series. Her presentation looks at the publication industry and the transformation required in the journey towards servitization. The research paper which is the basis for this research can be downloaded he…

November 2014 Webinar - on the Business-to Consumer Lock-in Effect, by Marcus Eurich.The Business-to-Consumer Lock-in EffectMarkus Eurich discusses his research paper in this partner Webinar series. His presentation looks at the B2C Lock-in Effect.  The research paper which is the basis for this research can be downloaded here.You can watch the Web…

Interview with Andy Neely in 'Real Business', 24 November 2014 In this interview with Christopher Goodfellow, Real Business, Andy discusses the use of big data in the transformation of manufacturing and servitization, focusing on the impact to small business.Extract:Small and growing companies are forever and a day being told to embrace big data, …

The December 2014 Monthly Paper on 'A Classification Model for Product Service Offerings', by Paolo Gaiardelli, Barbara Resta, Veronica Martinez, Oberto Pinto, Pavel AbloresOrganisations have been approaching servitisation in an unstructured fashion. This is partially because there is insufficient understanding of the different types of Product-Ser…

Webinar by Dr Veronica Martinez, on 'Service Typology - A Classification Model for Product-Service Offerings', presented on 12 January 2015.Service Typology - A Classification Model for Product-Service OfferingsThe presentation is based on a paper entitled: ‘A Classification Model for Product-Service Offerings’ which was written by Paolo Gaiardelli…

The January 2015 Monthly Paper, on 'Competing and Co-existing Business Models for Electric Vehicles: Lessons from International Case Studies' by Claire Weiller, Amy Shang, Andy Neely and Yongjiang Shi.The paper presents four innovative business models that are being developed in three countries to support the commercialisation of electric vehicles …

MEDIA RELEASE : Businesses must understand ecosystems or risk failure, warn researchersWhat businesses can learn from how major cities operateCollaborate to Innovate - How Business Ecosystems Unleash Business ValueA new study from the Cambridge Service Alliance urges businesses to understand the complex, interconnected ‘ecosystems’ they operate in …