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The June 2012 paper on 'Complexity in Services: an interpretative framework' by Ornella Benedettini and Andy NeelyThis paper explores the characteristics of service complexity. It identifies 76 potential factors that distinguish a complex from a simple service across the dimensions of: markets & products, technologies, production processes, adminis…

The August 2012 paper on 'Organising Servitization: an in-depth case study' by Taija Turunen and Andy NeelyTransitioning towards service provision has been suggested as an advisable strategy for manufacturers responding to price competition. Servitization refers to the transition process of adding services into a goods-based offering, where the imp…

September 2012 paper on 'Using Smart Objects to build the Internet of Things' by Tomás Sánchez López, Damith C. Ranasinghe, Mark Harrison, Duncan McFarlaneThe term Internet of Things (IoT) is a concept that encompasses a variety of technologies and research areas that aim to extend the existing internet to real world objects . Some of the potential…

October 2012 paper on 'Factors Influencing Service Complexity: The Perspective of Servitized Manufacturers', by Ornella Benedettini and Andy Neely.The shift of manufacturers into services has been described as a process that involves the provision of services of increasing complexity. This paper analyses the characteristics of the suggested complex…

The December 2012 paper on 'Enterprise Imaging: Representing Complex Multiorganizational Service Enterprises', by John Mills, Dr Valerie C Purchase, Dr Glenn ParryEnterprise Imaging is a way of providing a picture of a multi-organizational enterprise that provides products and/or service outputs. This paper describes the research basis for the imag…

The January 2013 paper on 'Thriving in Open Innovation Ecosystems: Towards a Collaborative Market Orientation' by Chander Velu, Michael Barrett, Rajiv Kohli, Torsten Oliver Salge This paper looks at the notion of market orientation to develop capabilities in innovation and performance at the ecosystem level.As the locus of competition incre…

The March 2013 paper on 'Successfully Implementing a Service Business Model in a Manufacturing Firm' by Ivanka Visnjic, Bart van LooyThis research looked at 10 sales-and-service subsidiaries of a successfully servitized manufacturing multinational in light of recent empirical evidence which suggested that there may be a performance decline as a res…

The May 2013 paper on 'Firm’s characteristics and servitization performance: A bankruptcy perspective' by Ornella Benedettini, Morgan Swink and Andy NeelyThis paper casts light on major debates and dilemmas in the fields of organisational strategy and management regarding moderator variables that affect the performance outcomes of service growth st…

The June 2013 paper on 'Business Model Design in an Ecosystem Context' by Claire Weiller and Andy NeelyRadically different business models can co-exist in immature ecosystems, but the business model can evolve leading to completely different applications from those originally envisaged. As the ecosystem and businesses develop, there is a shakeout i…

The July 2013 paper on 'Managing Decision-Making and Cannibalization for Parallel Business Models' by Chander Velu and Philip StilesChander Velu and Philip StilesIntroducing a new business model can take sales away from the existing one, causing cannibalisation. The transition needs to be managed carefully. This paper examines some of the process o…

The August 2013 paper on 'Data Quality Assessment: The Hybrid Approach' by Philip Woodall, Alexander Borek, and Ajith Kumar ParlikadVarious techniques have been proposed to enable organisations to assess the current quality level of their data. Unfortunately, organisations have many different requirements related to data quality assessment because …

The October 2013 paper on 'Barriers to Servitization: Results of a Systematic Literature Review' by Jingchen Hou and Andy NeelyThis paper details a systematic literature review that was carried out on servitization. In particular, the paper focuses on the barriers to servitization. The paper reveals that even though there is an increasing trend for…

The November 2013 Paper on 'The Servitization of Germany: An International Comparison' by Andy NeelyThis paper presents data on the range and extent of servitization globally, contrasting levels in Germany with France, UK, US, as well as the BRIC countries - Brazil, Russia, India and China. Servitization is a global phenomenon. This paper presents …

The December 2013 Paper on 'Industry transformation towards service logic: A business model approach' by Anna Viljakainen, Marja Toivonen and Maiju AikalaThis article tackles the issue of industrial transition into value- and service-based business, and offers a managerial tool on how customer value is turned into profitable business. It suggests a…

The January 2014 Paper on 'Designing Competitive Service Models' by Veronica Martinez and Trevor TurnerThis paper presents a case study where we traced the value propositions’ shifts of a single firm over 40 years. The firm’s strategic decisions, market adaptation and influencing factors triggering the shift to new offerings are discussed. Then, …