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Read more at: Bouygues Construction joins the Cambridge Service Alliance

Bouygues Construction joins the Cambridge Service Alliance

27 May 2021

We are delighted to announce that Bouygues Construction has joined the Cambridge Service Alliance, Institute for Manufacturing (IfM), University of Cambridge as a new industry member alongside our existing partners HCL Technologies , Caterpillar Inc. , Perkins Engines Company Limited and CEMEX . Press release


Read more at: 'Using AI to Track How Customers Feel — In Real Time' published in the Harvard Business Review

'Using AI to Track How Customers Feel — In Real Time' published in the Harvard Business Review

13 May 2021

The paper 'Using AI to Track How Customers Feel — In Real Time' by Mohamed Zaki, Janet R. McColl-Kennedy and Andy Neely has been published in Harvard Business Review.


Read more at: Industry Day 2020 | What we learnt

Industry Day 2020 | What we learnt

6 December 2020

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.


Read more at: Understanding business models in the construction sector
Understanding business models in the construction sector

Understanding business models in the construction sector

25 November 2020

What’s standing in the way of offsite manufacturing? For decades, the construction sector has been hailing it as the next big thing but we have yet to see it really taking off. Why is that, when the technologies and processes already exist? Dr Zakaria Dakhli believes it is due to a fundamental incompatibility between business models and it is only when this has been fully understood that the long-awaited transformation can take place.


Read more at: A machine learning approach to quality control
A machine learning approach to quality control

A machine learning approach to quality control

14 November 2020

Most of the products we take for granted contain huge numbers of components assembled in multiple stages by different manufacturers. Quality control is vital throughout the assembly process with rigorous testing required at every step.


Read more at: Digital twins: driving business model innovation
Digital twins: driving business model innovation

Digital twins: driving business model innovation

6 November 2020

For B2B firms struggling to reap the rewards of digitalisation, could digital twins be the way forward? In this article, CSA's Dr Erika Pärn and colleagues from the Fraunhofer Institute and Technische Universität in Dortmund, explore the relationship between this emerging technology and business model innovation.


Read more at: Making business model innovation happen: the Business Model Cohesiveness Scorecard
Making business model innovation happen: the Business Model Cohesiveness Scorecard

Making business model innovation happen: the Business Model Cohesiveness Scorecard

30 October 2020

Digital transformation is failing to live up to its hype, at least as far as productivity gains are concerned. If, as research suggests, a lack of business model innovation is the main culprit, we need a way of making it happen. Dr Chander Velu thinks a balanced scorecard approach could be the answer.


Read more at: 2020 Annual Review
2020 Annual Review

2020 Annual Review

23 October 2020

Read about our latest research in our tenth anniversary Annual Review.


Read more at: Managing customer experience through a systematic approach to data analytics
Managing customer experience through a systematic approach to data analytics

Managing customer experience through a systematic approach to data analytics

24 July 2020

We all know what a positive – or negative – customer experience feels like: a rush of pleasure or teeth-grinding frustration. Firms are acutely aware of the importance of how we feel – and how that translates into long-term loyalty – but feelings are a difficult and complicated thing to measure at scale.


Read more at: Blog | Has COVID-19 Invented the 10X Supply Chain?

Blog | Has COVID-19 Invented the 10X Supply Chain?

6 July 2020

Surendra Kancherla, Principal Architect - Digital Technologies, at CSA partner, HCL, says that COVID-19 is forcing firms to look afresh at their supply chain capabilities.


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