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Find out what the Alliance has been working on:

Insight | Business model innovation for digital twins in the construction sector

19 May 2020

At the Cambridge Service Alliance's most recent Community of Interest, Dr Erika Pärn considered the development of digital twins in the construction sector: the challenges it faces and whether android operating systems could provide a useful roadmap for business model innovation.

Mirror, mirror on the wall - who is the most successful of them all?

12 May 2020

David Díaz, Assistant Professor at the University of Chile and Visitor at the Cambridge Service Alliance has been using machine learning to uncover bias in the way we respond to the shape of people’s faces.

Inside neural networks

12 May 2020

Cambridge Service Alliance doctoral student, Tim Pearce, explains how his work is contributing to advances in neural networks and how they are starting to help organisations make better decisions.

Generate revenue from digital platforms

12 May 2020

According to Shep Hyken: "Customers are smarter than ever because they're experiencing great service from certain brands, and those rock-star brands are setting the bar higher for everyone else." In this white paper we explore the 'customer experience paradox' and how firms can use digital platforms to overcome it.

Unlocking the secrets of customer loyalty

12 May 2020

Customer retention plays a critical role in a firm's long-term sustainability. Until recently, however, firms have tended to rely on one-dimensional survey techniques to measure their customers' loyalty. This white paper shows how machine learning can help overcome these limitations.

Do you know what your customers really think about you?

7 May 2020

Research carried out by the Cambridge Service Alliance has shown that widely used methods for gauging customer satisfaction – such as ratings surveys and Net Promotor Scores – do not really tell you what your customers are thinking.

Blockchain: driving productivity, traceability and customer experience in supply chains

7 May 2020

Dr Veronica Martinez, Lecturer at the University of Cambridge and Senior Researcher at the Cambridge Service Alliance, working with colleagues at Caterpillar, shows how blockchain can deliver significant supply chain benefits.

Driving business model transformation

1 May 2020

A new white paper from the Cambridge Service Alliance and HCL Technologies considers how the development of a digital thread is vital for business model transformation.

Partner blog: Pandemic-proof: Building a crisis-resistant organizational culture and technology core

28 April 2020

Sachin Bajaj, Senior Vice President, Digital & Analytics at HCL Technologies, explains why coronavirus - by forcing organisations to create a remote working environment at speed - could turn out to be the spur they need to realise the benefits of digitalisation.

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News items

Insight | Business model innovation for digital twins in the construction sector

Mirror, mirror on the wall - who is the most successful of them all?

Inside neural networks

Generate revenue from digital platforms

Unlocking the secrets of customer loyalty

Do you know what your customers really think about you?

Blockchain: driving productivity, traceability and customer experience in supply chains

Driving business model transformation

Partner blog: Pandemic-proof: Building a crisis-resistant organizational culture and technology core

September

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