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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
Read more at: Seven Critical Success Factors in the Shift to Services
Seven Critical Success Factors in the Shift to Services

Seven Critical Success Factors in the Shift to Services

21 January 2016

Latest Executive Briefing on Critical Success Factors in the Shift to Services, by Veronica Martinez, Andy Neely, Florian Urmetzer, Neil Allison, Monica Lund, Dav Bisessar, Thomas Bucklar, Stewart Leinster-Evans, Graham Pennington and Daniel Smith


Read more at: Webinar - Shift to Services in the Animal Health Industry
Webinar - Shift to Services in the Animal Health Industry

Webinar - Shift to Services in the Animal Health Industry

23 November 2015

12 October 2015 - Making and Sustaining the Shift to Services in the Animal Health Industry - Dr Veronica Martinez


Read more at: Podcast - Making the Shift to Services in the Animal Health Industry
Podcast - Making the Shift to Services in the Animal Health Industry

Podcast - Making the Shift to Services in the Animal Health Industry

22 July 2015

Podcast Interview with Dr Veronica Martinez on 'Making the Shift to Services in the Animal Health Industry'.


Read more at: Webinar - A Capability-Based View of Service Transitions
Webinar - A Capability-Based View of Service Transitions

Webinar - A Capability-Based View of Service Transitions

8 July 2015

by Ornella Benedettini - July 2015 This Webinar discussed the April Paper from the Alliance, which describes the initial steps of a study that is examining the cases of 138 companies from the aerospace and defence industry in order to provide evidence on how manufacturing companies configure and orchestrate service-relevant capabilities in practice.


Read more at: Making and Sustaining the Shift to Services in the Animal Health Industry
Making and Sustaining the Shift to Services in the Animal Health Industry

Making and Sustaining the Shift to Services in the Animal Health Industry

21 May 2015

The May 2015 Monthly Paper, on 'Making and Sustaining the Shift to Services in the Animal Health Industry' by Veroncia Martinez, Veronique Pouthas and the Shift to Services Team.


Read more at: Webinar on Critical Success Factors

Webinar on Critical Success Factors

Monday, 8 February, 2016 - 14:30 to 15:00

WEBINAR - This LIVE BROADCAST is a PARTNER ONLY Event The p resentation recording will be posted online following the event Critical Success Factors - the Shift to Services Dr Veronica Martinez


Read more at: Designing Competitive Service Models'
Designing Competitive Service Models'

Designing Competitive Service Models'

26 March 2015

The January 2014 Paper on 'Designing Competitive Service Models' by Veronica Martinez and Trevor Turner


Read more at: Presentations at Caterpillar Conferences
Presentations at Caterpillar Conferences

Presentations at Caterpillar Conferences

16 February 2015

Andy Neely recently presented on the topic of ‘How to Enable the Shift to Services and Solutions’ at two Caterpillar dealer conferences.


Read more at: About Us
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About Us

The Cambridge Service Alliance The Cambridge Service Alliance is a unique partnership between the University of Cambridge and some of the world's leading businesses. It was founded in 2010 to help global companies design and deliver successful complex service systems. Since then, digitalisation has...


Read more at: Making the Shift to Services
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Making the Shift to Services

How to make and sustain the shift to services? More than ever customers, particularly industrial customers, are prepared to contract capabilities and outcomes and engage in longer relationships with providers. Customers buy outcomes that they value – fit their particular needs. Therefore the...


Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, GEA, IBM, Pearson, Zoetis, CEMEX, HCLTech and Bouygues