News

October 2018 paper on 'Textual Regularity Mining and Data-driven Customer Experience Analytics' by Mohamed Zaki and Benjamin LucasIn this working paper, Mohamed Zaki and Benjamin Lucas show why the complex, intertwined nature of customer experience (CX) necessitates a data-driven analytics approach, but also why conceptual CX frameworks should be t…

In this webinar, Myrna Flores presented the Alliance April paper on how hackathons can accelerate corporate innovation.Growing their popularity amongst entrepreneurial individuals as well as larger organisations, hackathons provide a means to accelerate innovation. Hackathons are a scouting-ground for new talent, a test-bed for ‘crazy’ ideas, a pla…

September paper on 'Co-Creation in Practice: Objectives and Outcomes' by Katharina Greve, Veronica Martinez and Andy Neely. September paper on 'Co-Creation in Practice: Objectives and Outcomes' by Katharina Greve, Veronica Martinez and Andy NeelyLiving labs (LLs) have emerged as a popular way to support the development of new competencies and sust…

September paper on 'Co-Creation in Practice: Objectives and Outcomes' by Katharina Greve, Veronica Martinez and Andy NeelySeptember paper on 'Co-Creation in Practice: Objectives and Outcomes' by Katharina Greve, Veronica Martinez and Andy NeelyLiving labs (LLs) have emerged as a popular way to support the development of new competencies and sustain…

Research project 'the impact of digital twins on the product development process' led by Veronica MartinezDr Veronica Martinez presented the results of her research on 'The Impact of Digital Twins on Product Development Process' at Rolls Royce, Bristol. For more information on this research project, please contact Veronica Martinez.

Veronica delivered a presentation and a workshop at the 'Land of Innovation Forum' in Canacintra, Mexico. Dr Veronica Martinez presented at the 'Land of Innovation Forum her research entitled 'Building Smart Services with Blockchain'. She also delivered a workshop entitled 'Crafting services from products'. The event took place from the 4th to the…

In a conversation with Sander Kuik from Canon we asked him about his planned presentation at the CSA Industry Conference on 3 October 2018, his thoughts on the theme of the conference, and his vision of the future.1.     What are the key messages/themes for your talk at the CSA Industry Day?When I started to write my talk, I began scratching my hea…

In this webinar, Thayla Zomer presented the Alliance May paper on Digital Transformation. Embracing the opportunities offered by digitalisation is one of the main challenges and priorities for contemporary firms. The transformation of business processes to take advantage of new digital technologies, however, is a complex issue that affects all segm…

September 2018 Newsletter from the Cambridge Service AllianceFind out what the Cambridge Service Alliance have been doing and how you can get involved.Click to view the newsletter.Sign up here to receive this.

This was the second meeting in a series of three Cambridge Service Alliance Community of Interest meetings (May/July/November 2018). The focus of the CSA research for 2018 is proof of concepts and developing prototypes. The 4 July meeting presented the prototype demonstrations of two digital technologies and smart service developed to benefit CSA i…

Dr Mohamed Zaki received the Caterpillar's ACAM Customer Excellence AwardWe are delighted to announce that Dr Mohamed Zaki as awarded the 2017 ACAM Customer Excellence Award - Product Support Solutions Category for his contributions.

Dr Florian Urmetzer and the Alliance Visitor Dominik Moeslein conducted a three-day workshop with CEMEX managersA successful highlight while collaborating with our alliance partner CEMEX was the Ecosystem Mapping workshop that was conducted in Monterrey, Mexico, in August. Over the course of three days, Dr Florian Urmetzer and Dominik Moeslein intr…

Veronica Martinez was invited as keynote speaker at the Mexican Forum for the Business Transformation.Veronica Martinez was invited to deliver a presentation at the Mexican Forum for the Business Transformation on 4, 5 and 6 Sept 2018. The event is organised in collaboration with the CANACINTRA (Ministry Business and Trade of Mexico). Find out more…

Caterpillar Presentation of Blockchain Results: Feasibility and Cost AnalysisVeronica Martinez and Ciprian Blujdea presented the results of 'the Blockchain in Customer Service Management: a Simulation Approach at CATERPILLAR on the 7th August 2018. The results demonstrated the level of feasibility, benefits and cost associated to the implementation…

This study provides an evidence base to the European Commission and supports SMEs in seizing the opportunities of servitisation.The objective of this study was to provide an evidence base to the European Commission allowing to support SMEs in seizing the opportunities of servitisation and moving towards other forms of product-service provision, not…