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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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Quarterly Newsletter

The Alliance publishes quarterly newsletters, with updates on all its activities as well as details of upcoming events etc.  

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Find out what the Alliance has been working on:

Small Details that Make Big Differences

Small Details that Make Big Differences

June 2014 Paper on 'Small Details that Make Big Differences: a radical approach to consumption experience as a firm’s differentiating strategy' by Ruth Bolton, Anders Gustafsson, Janet McColl-Kennedy, Nancy Sirianni, David Tse

Small Details that Make Big Differences - Read More…

Optimising Asset Management within Complex Service Networks: The Role of Data

Optimising Asset Management within Complex Service Networks: The Role of Data

The May 2014 Paper on 'Optimising Asset Management within Complex Service Networks: The Role of Data' by Mohamed Zaki and Andy Neely

Optimising Asset Management within Complex Service Networks: The Role of Data - Read More…

April Paper: Effects of Social Capital on Risks Taken by Suppliers

April Paper: Effects of Social Capital on Risks Taken by Suppliers

Case Studies: Analysing the Effects of Social Capital on Risks Taken by Suppliers in Outcome-Based Contracts

April Paper: Effects of Social Capital on Risks Taken by Suppliers - Read More…

Effects of Social Capital on Risks Taken by Suppliers in Outcome-Based Contracts

Effects of Social Capital on Risks Taken by Suppliers in Outcome-Based Contracts

The April 2014 Paper on 'Case Studies: Analysing the Effects of Social Capital on Risks Taken by Suppliers in Outcome-Based Contracts' by Jingchen Hou and Andy Neely

Effects of Social Capital on Risks Taken by Suppliers in Outcome-Based Contracts - Read More…

A Taxonomy of Data-driven Business Models used by Start-up Firms

A Taxonomy of Data-driven Business Models used by Start-up Firms

The March 2014 Paper on 'Big Data for Big Business? A Taxonomy of Data-driven Business Models used by Start-up Firms' by Philipp Max Hartmann, Mohamed Zaki, Niels Feldmann and Andy Neely

A Taxonomy of Data-driven Business Models used by Start-up Firms - Read More…

Surviving in the Higher Education Market Place

Surviving in the Higher Education Market Place

Surviving in the higher education market place with better business models In a new podcast Professor Andy Neely, Director of the Cambridge Service Alliance, University of Cambridge talks about MOOCS – Massive Open Online Courses

Surviving in the Higher Education Market Place - Read More…

Product Safety in a World of Services: Through-Life Accountability

Product Safety in a World of Services: Through-Life Accountability

The February 2014 Paper on 'Product Safety in a World of Services: Through-Life Accountability' by Peter Fielder, Adrian Roper, Bill Walby, Joe Fuse, Andy Neely and Chris Pearson

Product Safety in a World of Services: Through-Life Accountability - Read More…

Designing Competitive Service Models'

Designing Competitive Service Models'

The January 2014 Paper on 'Designing Competitive Service Models' by Veronica Martinez and Trevor Turner

Designing Competitive Service Models' - Read More…

Industry transformation towards service logic

Industry transformation towards service logic

The December 2013 Paper on 'Industry transformation towards service logic: A business model approach' by Anna Viljakainen, Marja Toivonen and Maiju Aikala

Industry transformation towards service logic - Read More…

The Servitization of Germany: An International Comparison

The Servitization of Germany: An International Comparison

The November 2013 Paper on 'The Servitization of Germany: An International Comparison' by Andy Neely

The Servitization of Germany: An International Comparison - Read More…

Barriers to Servitization

Barriers to Servitization

The October 2013 paper on 'Barriers to Servitization: Results of a Systematic Literature Review' by Jingchen Hou and Andy Neely

Barriers to Servitization - Read More…

Data Quality Assessment: The Hybrid Approach

Data Quality Assessment: The Hybrid Approach

The August 2013 paper on 'Data Quality Assessment: The Hybrid Approach' by Philip Woodall, Alexander Borek, and Ajith Kumar Parlikad

Data Quality Assessment: The Hybrid Approach - Read More…

Managing Decision-Making and Cannibalization for Parallel Business Models

Managing Decision-Making and Cannibalization for Parallel Business Models

The July 2013 paper on 'Managing Decision-Making and Cannibalization for Parallel Business Models' by Chander Velu and Philip Stiles

Managing Decision-Making and Cannibalization for Parallel Business Models - Read More…

Business Model Design in an Ecosystem Context

Business Model Design in an Ecosystem Context

The June 2013 paper on 'Business Model Design in an Ecosystem Context' by Claire Weiller and Andy Neely

Business Model Design in an Ecosystem Context - Read More…

Firm’s characteristics and servitization performance: A bankruptcy perspective

Firm’s characteristics and servitization performance: A bankruptcy perspective

The May 2013 paper on 'Firm’s characteristics and servitization performance: A bankruptcy perspective' by Ornella Benedettini, Morgan Swink and Andy Neely

Firm’s characteristics and servitization performance: A bankruptcy perspective - Read More…

When Innovation Follows Promise

When Innovation Follows Promise

When Innovation Follows Promise - Why service innovation is different, and why that matters Ivanka Visnjic, Taija Turunen and Andy Neely

When Innovation Follows Promise - Read More…

Annual report 2012

Annual report 2012

The Annual Report for 2012 from the Cambridge Service Alliance

Annual report 2012 - Read More…

Successfully Implementing a Service Business Model

Successfully Implementing a Service Business Model

The March 2013 paper on 'Successfully Implementing a Service Business Model in a Manufacturing Firm' by Ivanka Visnjic, Bart van Looy

Successfully Implementing a Service Business Model - Read More…

Thriving in Open Innovation Ecosystems

The January 2013 paper on 'Thriving in Open Innovation Ecosystems: Towards a Collaborative Market Orientation' by Chander Velu, Michael Barrett, Rajiv Kohli, Torsten Oliver Salge

Thriving in Open Innovation Ecosystems - Read More…

E-Mobility Services

E-Mobility Services

Case Study on 'E-Mobility Services - new economic models for transport in the digital economy', by Claire Weiller

E-Mobility Services - Read More…

Engineering Asset Management Executive Briefing

Engineering Asset Management Executive Briefing

Latest Executive Briefing, on 'Engineering Asset Management: Issues and Challenges. Conclusions of the 2012 Cambridge Service Week workshop on the future of Asset Management.

Engineering Asset Management Executive Briefing - Read More…

Enterprise Imaging: Representing Complex Multiorganizational Service Enterprises

Enterprise Imaging: Representing Complex Multiorganizational Service Enterprises

The December 2012 paper on 'Enterprise Imaging: Representing Complex Multiorganizational Service Enterprises', by John Mills, Dr Valerie C Purchase, Dr Glenn Parry

Enterprise Imaging: Representing Complex Multiorganizational Service Enterprises - Read More…

Factors Influencing Service Complexity

Factors Influencing Service Complexity

October 2012 paper on 'Factors Influencing Service Complexity: The Perspective of Servitized Manufacturers', by Ornella Benedettini and Andy Neely.

Factors Influencing Service Complexity - Read More…

Using Smart Objects to build the Internet of Things

Using Smart Objects to build the Internet of Things

September 2012 paper on 'Using Smart Objects to build the Internet of Things' by Tomás Sánchez López, Damith C. Ranasinghe, Mark Harrison, Duncan McFarlane

Using Smart Objects to build the Internet of Things - Read More…

Organising Servitization: an in-depth case study

Organising Servitization: an in-depth case study

The August 2012 paper on 'Organising Servitization: an in-depth case study' by Taija Turunen and Andy Neely

Organising Servitization: an in-depth case study - Read More…

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Upcoming events

Shift to Services Executive Education Programme

May 14, 2019

IfM, Cambridge, UK

Upcoming events