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Read more at: EurOMA Conference - Katharina Greve
EurOMA Conference - Katharina Greve

EurOMA Conference - Katharina Greve

17 August 2017

Katharina Greve presented a study “Bridging the Co-creation Gap between Co-creators, Companies and Living lab” (Authors: Katharina Greve, Veronica Martinez, Andy Neely) at the 24th EurOMA conference in Edinburgh, Scotland.

Read more at: MSI Grant for AI Research
MSI Grant for AI Research

MSI Grant for AI Research

17 August 2017

A new research grant has been awarded by the Marketing Science Institute (MSI) for their project titled “DeepKeep: Customer Attrition Prevention with Artificial Intelligence”.

Read more at: EurOMA Conference
EurOMA Conference

EurOMA Conference

17 August 2017

Chara Makri attended the 24th EurOMA Conference in Edinburgh to participate in the doctoral seminar and present her paper at the main conference.

Read more at: Paper Award for Ornella and Andy at EurOMA Conference
Paper Award for Ornella and Andy at EurOMA Conference

Paper Award for Ornella and Andy at EurOMA Conference

17 August 2017

Ornella Benedettini and Andy Neely receive the Chris Voss Highly Commended Paper Award at EurOMA 2017

Read more at: Podcast Interview with Deputy Director Dr Mohamed Zaki
Podcast Interview with Deputy Director Dr Mohamed Zaki

Podcast Interview with Deputy Director Dr Mohamed Zaki

20 July 2017

In a new podcast from the Cambridge Service Alliance, Dr Mohamed Zaki, talks about his new role as Deputy Director, of the Cambridge Service Alliance, University of Cambridge.

Read more at: Barriers and Facilitators to Incident Reporting in Servitized Manufacturers

Barriers and Facilitators to Incident Reporting in Servitized Manufacturers

18 July 2017

July Paper by Chara Makri, on Barriers and Facilitators to Incident Reporting in Servitized Manufacturers.

Read more at: Podcast - The Fallacy of the Net Promoter Score
Podcast - The Fallacy of the Net Promoter Score

Podcast - The Fallacy of the Net Promoter Score

17 July 2017

In a new podcast from the Cambridge Service Alliance, Dr Mohamed Zaki, talks about his new paper 'The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model'.

Read more at: Webinar - Business Ecosystems - Classification Model
Webinar - Business Ecosystems - Classification Model

Webinar - Business Ecosystems - Classification Model

11 July 2017

10 July 2017 - Business Ecosystems: Towards a Classification Model - Florian Urmetzer

Read more at: MSI Award for Customer Attrition Prevention with Artificial Intelligence project
MSI Award for Customer Attrition Prevention with Artificial Intelligence project

MSI Award for Customer Attrition Prevention with Artificial Intelligence project

5 July 2017

A new award from the Marketing Science Institute for a project on customer attrition prevention with artificial intelligence, by Dr Mohamed Zaki and Dr. Benjamin Lucas

Read more at: Customer Satisfaction Scores Hide Problems
Customer Satisfaction Scores Hide Problems

Customer Satisfaction Scores Hide Problems

15 June 2017

Marketing Week Article by Mohamed Zaki, 12 June 2017, on Customer Satisfaction Scores.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included CEMEX, GEA, IBM, Pearson, Zoetis, HCLTech, Bouygues UK among others.

 

 


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