News

Seminar on 'Co-creation in Living Labs: An Interorganisational Perspective' at Carlo Cattaneo University in Castellanza, Italy.Katharina Greve recently gave a seminar on 'Co-creation in Living Labs: An Interorganisational Perspective' at Carlo Cattaneo University in Castellanza, Italy. The focus of the seminar was the interaction between different …

Welcome to Alliance Visitor, Martin P Fritze, from the Institute for Marketing and Service Research at University of Rostock in Germany.We are pleased to welcome Martin Fritze to the Cambridge Service Alliance.  Martin joins us as a visitor and will be working on a joint research project with Florian Urmetzer. The project seeks to conceptually exam…

We are pleased to announce a new executive programme on Ecosystems Strategy, to be held in Cambridge on 22 November 2017This new programme builds on expertise developed in the Ecosystems, Value Mapping and Analysis Research Stream, and provides an opportunities for executives to learn first hand some of the techniques developed by the Alliance.When…

May Paper Release on ‘Bridging the Co-creation Gap Between Co-creators, Companies and Living Lab’ by Katharina Greve, Veronica Martinez and Andy NeelyLiving labs offer a new open innovation platform for companies to engage in co-creation. This study offers first insights into the operational activities, design structures and data collection approac…

8 May 2017 - A Process for B2B Partnerships: Designing to deliver capability across companies In this webinar Florian Urmetzer discusses the executive briefing on 'A Process for B2B Partnerships - designing to deliver capability across companies'. The briefing aimed to provide a handrail process for consideration of a discussion on how to build a p…

Veronica Martinez invited to National Science Foundation & ISSIP event on Human-Technology Frontier for Smart ServicesDr. Veronica Martinez was specially invited to Silicon Valley to debate the human-technology frontier for next generation of smart services. The event was sponsored by the the National Science Foundation &  ISSIP on the 28 and 29 Ma…

Florian Urmetzer presents Ecosystems Mapping and Value Exchange to the UK Defence and Security Innovation Initiative.The Cambridge Service Alliance was represented by Dr Florian Urmetzer at the UK Defence and Security Innovation Initiative event organised by the Ministry of Defence, Cambridge Enterprise and the Maxwell Centre. Florian presented ins…

April 2017 Paper on 'Business Ecosystems: Towards a Classification Model' by Florian Urmetzer, Andy Neely and Veronica MartinezThis paper contributes to the business ecosystem literature by offering a classification model, allowing the differentiation of inter-company connections. The problem arose for the researchers that the definition of a busin…

In an article for The Manufacturer, Professor Andy Neely takes a look at the five key issues manufacturing industry leaders should focus on if they want to survive in the age of digital disruption.In this article written for The Manufacturer, Andy Neely discusses the five questions that organisations should focus on in this new manufacturing revolu…

Webinar by Dr Jingchen Hou, on 10 April 2017 'Investigating risks of outcome-based service contracts from a provider’s perspective'Investigating risks of outcome-based service contracts from a provider’s perspective - Jingchen HouIn this webinar Jingchen discusses her paper which reports her research into the risks of outcome-based contracts. Incre…

A Two-Day Service Excellence Programme has been developed and delivered to Veolia by the Cambridge Service Alliance.Andy Neely, Florian Urmetzer and Andrew Gill have been working with Veolia over the last month to develop a bespoke service excellence programme. After the preparation phase, the two day programme was designed and delivered in the Mol…

In a new podcast from the Cambridge Service Alliance, Senior Researcher Veronica Martinez, talks about her new jointly authored paper: ‘Exploring the Journey to Services’. It is co-authored with Professor Andy Neely, Chander Velu, Stewart Leinster-Evans and Dav Bisessar. In a new podcast from the Cambridge Service Alliance, Senior Researcher Veron…

March paper on 'Exploring the Journey to Services', by Veronica Martinez, Andy Neely, Chander Velu, Stewart Leinster-Evans and Dav Bisessar.'Exploring the Journey to Servitization'Firms are increasingly providing services to complement their product offerings. The vast majority of studies on the service journey, also known as servitization or servi…

13 March 2017 - The Ecosystem Value Framework: Supporting Managers to Understand Value Exchange between Core Businesses in Service Ecosystems - Florian UrmetzerIn this webinar Florian Urmetzer discusses the paper 'The Ecosystem Value Framework: Supporting Managers to Understand Value Exchange between Core Businesses in Service Ecosystems'. This pap…

Find the latest news from the Alliance in the December 2016 Newsletter.The December Newsletter from the Alliance is now available.  For the FULL version click here.Find out what is in this months issue of the Cambridge Service Alliance Newsletter below:•December 2016 Newsletter•Thank You! from the Service Alliance Team•SW2016 Industry Day Outputs•F…