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The January 2013 paper on 'Thriving in Open Innovation Ecosystems: Towards a Collaborative Market Orientation' by Chander Velu, Michael Barrett, Rajiv Kohli, Torsten Oliver Salge This paper looks at the notion of market orientation to develop capabilities in innovation and performance at the ecosystem level.As the locus of competition incre…

The March 2013 paper on 'Successfully Implementing a Service Business Model in a Manufacturing Firm' by Ivanka Visnjic, Bart van LooyThis research looked at 10 sales-and-service subsidiaries of a successfully servitized manufacturing multinational in light of recent empirical evidence which suggested that there may be a performance decline as a res…

The May 2013 paper on 'Firm’s characteristics and servitization performance: A bankruptcy perspective' by Ornella Benedettini, Morgan Swink and Andy NeelyThis paper casts light on major debates and dilemmas in the fields of organisational strategy and management regarding moderator variables that affect the performance outcomes of service growth st…

The June 2013 paper on 'Business Model Design in an Ecosystem Context' by Claire Weiller and Andy NeelyRadically different business models can co-exist in immature ecosystems, but the business model can evolve leading to completely different applications from those originally envisaged. As the ecosystem and businesses develop, there is a shakeout i…

The July 2013 paper on 'Managing Decision-Making and Cannibalization for Parallel Business Models' by Chander Velu and Philip StilesChander Velu and Philip StilesIntroducing a new business model can take sales away from the existing one, causing cannibalisation. The transition needs to be managed carefully. This paper examines some of the process o…

The August 2013 paper on 'Data Quality Assessment: The Hybrid Approach' by Philip Woodall, Alexander Borek, and Ajith Kumar ParlikadVarious techniques have been proposed to enable organisations to assess the current quality level of their data. Unfortunately, organisations have many different requirements related to data quality assessment because …

The October 2013 paper on 'Barriers to Servitization: Results of a Systematic Literature Review' by Jingchen Hou and Andy NeelyThis paper details a systematic literature review that was carried out on servitization. In particular, the paper focuses on the barriers to servitization. The paper reveals that even though there is an increasing trend for…

The November 2013 Paper on 'The Servitization of Germany: An International Comparison' by Andy NeelyThis paper presents data on the range and extent of servitization globally, contrasting levels in Germany with France, UK, US, as well as the BRIC countries - Brazil, Russia, India and China. Servitization is a global phenomenon. This paper presents …

The December 2013 Paper on 'Industry transformation towards service logic: A business model approach' by Anna Viljakainen, Marja Toivonen and Maiju AikalaThis article tackles the issue of industrial transition into value- and service-based business, and offers a managerial tool on how customer value is turned into profitable business. It suggests a…

The January 2014 Paper on 'Designing Competitive Service Models' by Veronica Martinez and Trevor TurnerThis paper presents a case study where we traced the value propositions’ shifts of a single firm over 40 years. The firm’s strategic decisions, market adaptation and influencing factors triggering the shift to new offerings are discussed. Then, …

The February 2014 Paper on 'Product Safety in a World of Services: Through-Life Accountability' by Peter Fielder, Adrian Roper, Bill Walby, Joe Fuse, Andy Neely and Chris PearsonThis paper draws together the journey that BAE Systems has been (and continues to be) travelling down as it moves to delivery of a more service oriented portfolio of produc…

The March 2014 Paper on 'Big Data for Big Business? A Taxonomy of Data-driven Business Models used by Start-up Firms' by Philipp Max Hartmann, Mohamed Zaki, Niels Feldmann and Andy Neely This paper reports a study which provides a series of implications that may be particularly helpful to companies already leveraging ‘big data’ for their businesses…

The April 2014 Paper on 'Case Studies: Analysing the Effects of Social Capital on Risks Taken by Suppliers in Outcome-Based Contracts' by Jingchen Hou and Andy NeelyThis paper explores the effects of social capital (supplier-customer relationships) on risks taken in outcome-based contracts (OBC) by suppliers. In particular we explore risks of OBC, …

The May 2014 Paper on 'Optimising Asset Management within Complex Service Networks: The Role of Data' by Mohamed Zaki and Andy NeelyThis is a working paper by Mohamed Zaki and Andy Neely. This paper reports a study which provides a series of implications that may be particularly helpful to companies considering ‘big data’ for their businesses. Cons…

June 2014 Paper on 'Small Details that Make Big Differences: a radical approach to consumption experience as a firm’s differentiating strategy' by Ruth Bolton, Anders Gustafsson, Janet McColl-Kennedy, Nancy Sirianni, David TseThis is a working paper by Ruth Bolton, Anders Gustafsson, Janet McColl-Kennedy, Nancy Sirianni, David Tse. This paper arg…