The December paper 'Why Do Servitized Firms Fail - A Risk-Based Explanation' by Ornella Benedettini, Andy Neely and Morgan Swink

In the latest Webinar from the Alliance, Mohamed Zaki the recent report from the Alliance, 'Moving Towards a Data-Driven Business Model (DDBM) in the Online Newspaper Publishing Industry'.

Webinar given by Prof Ivanka Visnjic on 'How Do Industry Evolution and Industry Conditions Prompt Product Firms to Offer Services'

Moving Towards a Data-Driven Business Model (DDBM) in the Online Newspaper Publishing Industry Mohamed Zaki, Tor Lillegraven and Andy Neely Cambridge Service Alliance, University of Cambridge

Podcast by Daniel Smith and Scott Lyle from the Centre for Digital Innovation, Zoetis and Mohamed Zaki from the Cambridge Service Alliance, University of Cambridge. The Podcast looks at how internet technology is changing animal production techniques on the farm even in the more remote rural areas.

Case Study Report The Internet of Animal Health Things: Opportunities and Challenges Daniel Smith, Scott Lyle, Al Berry, Nicola Manning, Centre for Digital Innovation, Zoetis Mohamed Zaki, Andy Neely, Cambridge Service Alliance, University of Cambridge

When Innovation Follows Promise - Why service innovation is different, and why that matters Ivanka Visnjic, Taija Turunen and Andy Neely

This Executive Briefing provides an invaluable guide to the technologies that are likely to play a pivotal role in the future of servitization.