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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
Read more at: Veronica Martinez

Veronica Martinez

Veronica Martinez, Cambridge Service Alliance, University of Cambridge


Read more at: Feedback from the Frontline: Engaging front-line employees in service innovation
Feedback from the Frontline: Engaging front-line employees in service innovation

Feedback from the Frontline: Engaging front-line employees in service innovation

20 September 2016

Latest executive briefing on engaging front-line employees in service innovation, by Florian Urmetzer, Stefan Titz, Veronica Martinez and Andy Neely


Read more at: Webinar for Policy Makers on Facilitating Co-Creation in Living Labs
Webinar for Policy Makers on Facilitating Co-Creation in Living Labs

Webinar for Policy Makers on Facilitating Co-Creation in Living Labs

5 July 2016

Webinar for Policy Makers - 'Facilitating Co-Creation in Living Labs - The Josephs Study'


Read more at: Service in the Platform Context
Service in the Platform Context

Service in the Platform Context

20 June 2016

June paper on 'Service in the Platform Context: A review of the state of the art' by Xia Han, Veronica Martinez and Andy Neely


Read more at: Facilitating co-creation in living labs: The JOSEPHS study
Facilitating co-creation in living labs: The JOSEPHS study

Facilitating co-creation in living labs: The JOSEPHS study

16 May 2016

May paper on 'Facilitating co-creation in living labs: The JOSEPHS study', by Katharina Greve, Veronica Martinez, Julia Jonas, Andy Neely and Kathrin Möslein


Read more at: Engineering Services - Unpacking Value Exchange
Engineering Services - Unpacking Value Exchange

Engineering Services - Unpacking Value Exchange

3 May 2016

April paper on 'Engineering Services: Unpacking Value Exchange', by Florian Urmetzer, Andy Neely, Veronica Martinez


Read more at: Co-creation Workshops at JOSEPHS
Co-creation Workshops at JOSEPHS

Co-creation Workshops at JOSEPHS

23 February 2016

Prof Andy Neely, Dr Veronica Martinez, Prof Kathrin Moeslein, Julia Jonas and Katharine Greve launched two workshops in The JOSEPHS Living Lab in Nurenberg, Germany on 4-5 Feb, 2016


Read more at: Webinar - Seven Critical Success Factors in the Shift to Services
Webinar - Seven Critical Success Factors in the Shift to Services

Webinar - Seven Critical Success Factors in the Shift to Services

11 February 2016

February 2016 Webinar by Dr Veronica Martinez on the recent report: 'Seven Critical Success Factors in the Shift to Services'


Read more at: Video from Veronica Martinez on Servitization
Video from Veronica Martinez on Servitization

Video from Veronica Martinez on Servitization

2 February 2016

In this latest video by Dr Veronica Martinez she explains the need for servitization.


Read more at: Podcast on Seven Critical Success Factors
Podcast on Seven Critical Success Factors

Podcast on Seven Critical Success Factors

25 January 2016

Individual Podcasts from Professor Andy Neely and Dr Veronica Martinez on the 'Seven Critical Success Factors in the Shift to Services' Executive Briefing


Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, GEA, IBM, Pearson, Zoetis, CEMEX, HCLTech and Bouygues